Amity University Online MBA in Digital Marketing Management
Master SEO, performance marketing, social media, content strategy and analytics — skills every brand and startup recruits for.
Scholarship Alert
Save up to ₹20,000 - ₹40,000
Check EligibilityAbout Online MBA in Digital Marketing Management
Digital Marketing is now a standalone specialisation — India's D2C revolution and ₹60,000 Cr+ digital ad spend market have created explosive demand for performance marketers, SEO specialists, and growth hackers.
How Classes are Conducted
Experience a world-class blended learning approach optimally designed for working professionals to balance work and study.
Pre-Recorded Lectures
Available 24/7 on the LMS. High-production quality lectures taught by expert university faculty.
- •Downloadable for offline viewing
- •Re-watch anytime at your own pace
Live Interactive Sessions
Scheduled on weekends or evenings after business hours to accommodate your full-time schedule.
- •Real-time doubt clearance & Q&A
- •Recordings provided if you miss class
Advanced LMS Portal
Your personal digital campus containing all syllabus tracking, materials, and student discussion forums.
- •E-books, PDFs, and Case Studies
- •Dedicated Mobile App & Web Access
Continuous Assessment
Practical evaluation through weekly assignments, essays, presentations, and group projects.
- •Real-world business case studies
- •Constructive professor feedback
Online Proctored Exams
Secure, AI-proctored end-term examinations that you can legally take from the absolute comfort of your home. Validated securely using webcam tracking, strict single-screen rules, and randomized question rendering to ensure universal academic integrity.
For Better Opportunities
- •SEO (On-page, Off-page, Technical)
- •SEM / PPC — Google Ads, Shopping, YouTube
- •Social Media Marketing — Meta, Instagram, LinkedIn ad platforms
- •Content Marketing & SEO Writing
- •Email Marketing — segmentation, drip campaigns, deliverability
- •Marketing Analytics — GA4, Meta Pixel, attribution models
- •Influencer & Affiliate Marketing
- •Conversion Rate Optimisation (CRO) — A/B testing, landing page design
- •Run a real SEO campaign for a personal blog — track rankings in Google Search Console
- •Build a Facebook and Google Ads campaign with ₹5,000 test budget and document results
- •Create a 90-day content strategy and editorial calendar for a hypothetical D2C brand
Career After Online MBA in Digital Marketing Management
Other MBA Specializations at AUO
Examination Pattern
| Component | Details | Weightage |
|---|---|---|
| Internal Assessment | Assignments & Projects | 30% |
| External Assessment | End-term Examination | 70% |
Who Can Apply
Why Choose Amity University for Online MBA in Digital Marketing Management
NAAC A+
Who This Program Is For
- Working professionals or graduates wanting domain flexibility with 19 choices in
Recognised by: UGC DEB · NAAC A+ · AICTE · WES Recognised
Total fees: ₹2.0L – ₹2.0L | EMI from ₹2,500/month
Is Amity University Online MBA Worth It?
An online MBA from Amity University is worth considering if you are a working professional or fresh graduate who wants a recognised degree without leaving your job or city. The program is UGC DEB approved — valid for government jobs, PSU recruitment, and higher studies across India.
With NAAC A+ accreditation and NIRF rank #22, Amity University maintains strong academic standards. ONLY QS-ranked online MBA in India offering 19 specialisations – highest count nationally; WASC (USA) + WES (Canada) + Q
How to Apply for Online MBA at Amity University
- 1Check eligibility — Graduation with 50% marks from recognized university
- 2Visit the official university website and fill the online application form
- 3Upload required documents: graduation certificate, photo ID, and passport photo
- 4Pay the program fees — total fee ₹2.0L to ₹2.0L, EMI option available from ₹2,500 per month
FAQs — Amity University Online MBA in Digital Marketing Management
Student Reviews & Ratings
10 students reviewed this program
Amity brand is instantly recognised in interviews. Harvard case studies are a real bonus. Worth the higher fees for the brand value alone.
Study material is updated and exams are online proctored which is convenient. QS ranking adds major credibility with employers.
Good for working professionals. Got a promotion after degree. Faculty is experienced but student support response time can be slow.
Amity NIRF #22 and NAAC A+ is genuinely impressive. Interviewer at Deloitte specifically asked about Amity because they knew the program.
Digital Marketing modules are very current. SEO, performance marketing, Google Analytics 4 — all taught with live tools. Very practical.
Harvard case study method is genuinely different from regular programs. Makes you think, not just memorise. Got promoted to HR Head.
Very good program for someone working in FMCG. Marketing modules cover digital, brand, and retail all in one. Practical and thorough.
Content is excellent but fees are on the higher side. If budget allows, Amity is worth it for the brand recognition in interviews.
BBA from Amity is well structured for fresh graduates. Good mix of theory and practical case studies. Campus connect sessions are a bonus.
Amity brand opened doors I did not expect. Shortlisted by top FMCG company who specifically sought Amity alumni. Thoroughly recommend.
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Scholarship Alert
Save up to ₹20,000 - ₹40,000 on your total fees.
Check Eligibility