Amity University Online MBA in Marketing and Sales Management: Syllabus, Fees & Career Outcomes 2026
MBA with Marketing and Sales Management specialisation from Amity University. UGC DEB approved. NAAC A+ accredited.
500+ students guided by EdifyEdu this year · Next batch: Jul 2026
About This Specialisation
Marketing and Sales Management is the second most searched MBA specialisation in India after Finance. The Amity Online MBA in Marketing and Sales Management builds capability across brand strategy, consumer behaviour, digital marketing, B2B and B2C sales management, and market research. The specialisation suits professionals in FMCG, retail, technology, e-commerce, media, and real estate who want to formalize and accelerate their marketing or sales careers.
Amity University Online is NAAC A+ accredited with a NIRF #22 University ranking for 2025 and a QS World ranking. The Marketing MBA degree certificate carries the Amity University name identical to the campus degree. UGC-DEB entitlement means the degree is valid across private sector hiring and government notifications where online degrees are accepted.
EdifyEdu verifies these accreditation figures independently and does not receive commission from Amity. The programme runs over 2 years across 4 semesters. Semesters 1 and 2 are shared management core; Semesters 3 and 4 are the Marketing and Sales specialisation. See the full programme overview at /universities/amity-university-online/mba.
Syllabus — Marketing and Sales Management
Sem 1-2 subjects are shared across all Amity MBA specialisations. See the main Amity MBA page for core subjects.
Full MBA Syllabus for Amity University
Amity University updates its MBA curriculum each admission cycle. For the current semester-wise subjects, exam pattern, and elective options, request the official syllabus.
Verified from university portal · Free · 24h delivery
Who Hires Marketing and Sales Management MBAs
Marketing and Sales Management MBA graduates from Amity University Online are hired across these industries and roles:
Industries: FMCG, B2B services, Consumer durables, Digital agencies, Retail trade
Entry-level roles: Brand Executive (management track), Sales Executive, Marketing Manager (junior), Trade Marketing Analyst
Mid-level roles (3-5 years experience): Brand Manager, Area Sales Manager, Marketing Manager, Key Account Manager, Trade Marketing Manager
Senior roles (7+ years): Marketing Director, National Sales Head, VP Sales and Marketing, CMO
Top hiring organisations: HUL, P&G India, Nestle India, Marico, ITC FMCG, Maruti Suzuki, Samsung India, Godrej Consumer Products
Skills You Develop
The Marketing and Sales Management specialisation builds skills that FMCG and consumer brand employers test at brand manager and sales head level:
- Brand Management: brand equity measurement, positioning development, brand extension analysis, and brand health tracking
- Sales Management: territory design, target-setting systems, distributor management, and sales incentive structure design
- Consumer Marketing: STP strategy, marketing mix design, and campaign measurement frameworks across channels
- Integrated Marketing Communications: ATL and BTL channel planning, unified messaging, and media mix optimisation
- Digital Marketing: SEO fundamentals, paid social, email marketing, and conversion funnel management
- Retail and Trade Marketing: in-store execution management, shopper marketing strategy, and retail channel optimisation
Soft skills: Writing creative briefs for agencies, presenting brand health data to senior management, defending marketing investment in P&L reviews.
How Amity University Compares for Marketing and Sales Management
Comparing Amity Online MBA Marketing against peer programmes:
vs LPU Marketing MBA: LPU offers a Digital Marketing specialisation separately. LPU Marketing is cheaper (around Rs 1,20,000) and NAAC A++. Amity's QS ranking and stronger brand recognition in corporate India give it an edge for FMCG and large technology company hiring. For pure digital roles, LPU Digital Marketing may offer more specific content.
vs Chandigarh University Marketing MBA: CU is NAAC A+ and NIRF #19. The fee is similar. CU has excellent placement infrastructure in north India manufacturing and service sectors. Amity's brand is stronger in national FMCG and media company hiring. Both are solid at this price point.
vs Symbiosis Online Marketing MBA: Symbiosis carries stronger brand recognition in Pune and western India. Fees are higher. For candidates targeting Mumbai and Pune consumer goods companies, Symbiosis brand premium exists. For Delhi NCR and pan-India digital roles, Amity is competitive.
Fees and Payment
The total program fee for the Amity University Online MBA in Marketing and Sales Management is ₹2,25,000 across 4 semesters. Per-semester fee is ₹56,300. Amity does not charge a separate registration fee.
For working professionals, Amity offers a 24-month zero-cost EMI plan at approximately ₹8,906 per month through its NBFC lending partners.
EdifyEdu reconfirms fees with Amity University Online each quarter. Please reconfirm current fees with our counsellor before any payment. Fees listed are indicative.
How Your Degree Will Look
UGC DEB approved online degrees are legally equivalent to on-campus degrees and valid for private sector employment and government roles where UGC DEB is accepted.
The Amity University degree certificate carries the Amity University name, the MBA designation, and identifies the online learning mode per UGC-DEB 2020 regulations. The Marketing and Sales Management specialisation is noted on the marksheet and transcript. Online mode identification on the certificate is standard for UGC-DEB approved programmes and equivalent in recognition to regular MBA degrees for employment, promotions, and further studies.
Not sure if this fits your budget? Our counsellor compares EMI plans across universities for free.
Talk to counsellorStudent Reviews — Marketing and Sales Management
Three verified reviews from Amity Online MBA Marketing alumni. Ratings reflect individual experience.
The brand management content was genuinely strong. Harvard-style case studies using actual FMCG brands made the theory stick. I moved from a marketing executive role to Brand Associate at a mid-size FMCG within 6 months of completing Year 1. The Amity name got me the interview; the case study knowledge got me the job.
Liked: Brand management module was taught with real HUL and P&G case studies
Disliked: Sales force management needed more B2B tech sector examples
Digital marketing content was genuinely current — not 2018-era SEO theory. The GA4 and Meta Ads Manager labs were practical. I use these skills daily. Got a 35% hike moving to a Digital Marketing Manager role at an e-commerce company. Good ROI on the Rs 1.99 lakh investment.
Liked: Digital marketing module updated with GA4, Meta Ads, and performance marketing
Disliked: Market research module was too academic, needed more primary research practice
The consumer behaviour and brand strategy content directly improved my work quality in my current FMCG role. The degree helped me crack a lateral move into brand research at a larger company. Amity brand is well recognised in the FMCG sector — hiring managers know the name. Placement support was average; I found my own role through LinkedIn.
Liked: Consumer behaviour module helped directly in my FMCG brand research work
Disliked: Placement support was generic — no FMCG or digital sector specific guidance
Compare Marketing and Sales Management MBA at other universities.
Compare MBA universitiesAmity University Online MBA FAQs
Specialisation changes are subject to Amity's policy and are typically not permitted after the first semester. If Digital Marketing is your primary goal, confirm at admission whether the Digital Marketing Management spec is available in your intake and enrol in that directly rather than Marketing and Sales.
Choose Marketing and Sales Management If... / Consider Alternatives If...
Choose This If
- You are in FMCG, retail, or B2B sales and want a NIRF-ranked brand credential to qualify for Brand Manager or Sales Manager roles.
- You are in Delhi NCR where Amity's corporate brand recognition is strongest for marketing hiring.
- You want a broad Marketing and Sales credential covering both traditional brand and digital channels at under Rs 2 lakh.
Consider Alternatives If
- →You are specifically targeting digital agency or performance marketing roles — the Amity Digital Marketing Management specialisation may be more directly relevant.
- →You are in Mumbai or Pune targeting FMCG or media companies — Symbiosis Online Marketing carries stronger regional brand premium.
- →You need specialised B2B or international marketing content — NMIMS Online or Manipal Online may offer more focused elective tracks.