JAIN (Deemed-to-be University) Online MBA in Marketing and Human Resource Management: Syllabus, Fees & Career Outcomes 2026
MBA with Marketing and Human Resource Management specialisation from JAIN (Deemed-to-be University). UGC DEB approved. NAAC A++ accredited.
500+ students guided by EdifyEdu this year · Next batch: Jul 2026
About This Specialisation
The JAIN Online MBA in Marketing and Human Resource Management (Dual) is offered by JAIN (Deemed-to-be University), Bengaluru. JAIN holds NAAC A++ accreditation, NIRF #62 University ranking (2025), and NIRF #73 in Management. The online programme is UGC-DEB approved.
The Marketing and HRM dual specialisation combines subjects from both domains in a single programme. Sem 3 covers Talent Acquisition and Management, Industrial Relations and Labour Laws, Consumer Behavior and Insights, and Market Research Tools alongside core subjects. Sem 4 covers Retail Marketing and Service Management, Digital Marketing and Brand Management, Performance Management Systems, and Organisation Development and Change Management.
This dual specialisation serves business heads, general managers, branch managers, and entrepreneurs who manage both people teams and customer-facing revenue functions. The combination of Industrial Relations and Consumer Behaviour in Sem 3 is particularly suited for retail and services managers, franchise operators, and business owners who must simultaneously manage workforce compliance and customer acquisition.
Semester 3 and 4 — Marketing and Human Resource Management Subjects
Semester 3
Semester 4
Sem 1-2 shared core subjects across all JAIN MBA specialisations. See the main JAIN Online MBA page for core subject list.
Who Hires Marketing and Human Resource Management MBAs
Marketing and HRM dual MBA graduates from JAIN Online are hired across these industries and roles:
Industries: Retail and FMCG, Banking and financial services, EdTech, Hospitality, Healthcare services, Staffing and business services
Entry-level roles: Management Trainee (Marketing and HR), Business Development Executive, Branch Management Trainee, Retail Operations Trainee
Mid-level roles (3-5 years experience): Branch Manager, Retail General Manager, Business Development Manager, Centre Manager, Operations Manager (People and Revenue)
Senior roles (7+ years): Business Head, VP Operations, Regional Head, COO, General Manager (Retail/Services)
Top hiring organisations: Reliance Retail, D-Mart, HDFC Bank Branch Management, ICICI Bank Branch, Amazon Operations, Flipkart Operations, Tata Group Management, Mahindra Group, Infosys People Operations, Deloitte Advisory, KPMG People and Marketing
Skills You Develop
The JAIN Marketing and HRM dual specialisation builds integrated skills for cross-functional management roles bridging people and revenue:
- Consumer Behaviour and Insights: customer journey analysis, buying behaviour research, and consumer insight generation for marketing and business development
- Retail Marketing and Service Management: category strategy, service quality design, and omnichannel execution for retail general management
- Digital Marketing and Brand Management: digital brand equity building, employer brand digital strategy, and performance marketing management
- Talent Acquisition and Management: team hiring strategy, employer branding, and talent pipeline management for general managers building and leading teams
- Industrial Relations and Labour Laws: compliance management for retail and service sector managers managing large frontline workforces
- Performance Management Systems: sales team KPI frameworks, service team appraisal management, and cross-functional performance review
- Organisation Development and Change Management: leading retail transformation, managing change in service businesses, and OD diagnostics for restructuring
- Market Research Tools: SPSS and survey analytics for both consumer research and employee survey analysis
Soft skills: Managing cross-functional teams spanning sales, service, and HR, negotiating with union representatives in retail operations, presenting business performance to regional leadership, and building employer brand campaigns to attract talent.
How JAIN (Deemed-to-be University) Compares for Marketing and Human Resource Management
Comparing JAIN Online MBA Marketing and HRM (Dual) against peers:
vs single-spec Marketing or HRM at Amity/NMIMS/MUJ: Amity, NMIMS, and MUJ do not offer Marketing and HRM as a dual specialisation at comparable fees. JAIN's dual spec gives both Marketing and HR credentials in one programme - directly applicable for retail general managers, business heads, and entrepreneurs who manage both customer acquisition and people operations.
vs JAIN General Management within the same university: JAIN General Management covers HR, marketing, and finance subjects across all three domains. JAIN Marketing and HRM dual covers only Marketing and HR subjects in greater depth - without finance subjects. Students who want all three domains broadly should choose General Management. Students targeting specifically marketing-HR cross-functional roles should choose Marketing and HRM dual.
vs JAIN HRM (single spec) within the same university: JAIN HRM covers industrial relations, labour laws, L&D, international HRM, compensation, and employee negotiation in depth. JAIN Marketing and HRM dual replaces some HR depth (L&D, International HRM, Compensation) with marketing subjects. Students targeting deep HR specialist careers should choose single-spec HRM. Students managing customer-facing roles requiring HR credibility should choose Marketing and HRM dual.
Fees and Payment
The JAIN Online MBA in Marketing and Human Resource Management (Dual) is priced between Rs 1,75,000 and Rs 1,96,000 total program fee across 4 semesters (2-year program). JAIN offers different fee tiers based on specialisation - contact our counsellor for exact fee for this specific specialisation.
Payment options (3 ways):
- Semester-wise: Rs 43,750 per semester (Tier 1) or Rs 49,000 per semester (Tier 2)
- Yearly: Rs 87,500 per year (Tier 1) or Rs 98,000 per year (Tier 2)
- One-time upfront: Rs 1,75,000 (Tier 1) or Rs 1,96,000 (Tier 2)
- Registration fee: Rs 2,500 one-time
- Examination fee: Rs 3,000 per year (Rs 6,000 total for 2 years)
- Tier 1 specs: Rs 1,83,500
- Tier 2 specs: Rs 2,04,500
- SAARC countries: additional Rs 11,250 registration + Rs 3,750 per year exam fee
- Other international students: USD 150 registration + USD 50 per year exam fee
EMI options: Available through JAIN's direct NBFC lending partner tie-ups (same pattern as LPU and MUJ - not through external marketing partners). Contact our counsellor for current EMI tenure options, approval terms, and whether zero-cost or interest-bearing.
- Merit-based: Academic excellence scholarship for qualifying marks
- Armed Forces: Support for serving/veteran military personnel and families
- Gender-focused: Empowerment scholarship for diverse applicants
- Freshers: Transition support for recent undergraduates
Specific discount percentages are confirmed at admission based on eligibility. Contact our counsellor for current cycle scholarship details.
EdifyEdu reconfirms fees with JAIN each quarter. Please reconfirm current fees, scholarship eligibility, and EMI terms with our counsellor before any payment. Fees listed are indicative.
How Your Degree Will Look
UGC DEB approved online degrees are legally equivalent to on-campus degrees and valid for private sector employment and government roles where UGC DEB is accepted.
Sample degree not yet available for JAIN (Deemed-to-be University)
Every UGC DEB approved online degree is legally identical to an on-campus degree. Request a sample and our counsellor will share a verified image within 24 hours.
The degree certificate is issued by JAIN (Deemed-to-be University) and carries the JAIN name with the MBA designation. Both Marketing and Human Resource Management specialisations are noted on the marksheet and transcript. Online mode is identified per UGC-DEB 2020 regulations. The dual specialisation certificate is valid for corporate hiring, PSU eligibility, and higher education admission across India.
Not sure if this fits your budget? Our counsellor compares EMI plans across universities for free.
Talk to counsellorStudent Reviews — Marketing and Human Resource Management
Three verified reviews from JAIN Online MBA Marketing and HRM alumni. Ratings from post-completion surveys.
I was managing a retail branch and needed formal credentials for a GM promotion. The JAIN Marketing and HRM dual MBA gave me exactly the right combination. No peer university offered both at this fee range.
Liked: Industrial Relations combined with Retail Marketing was directly applicable to my retail branch general manager role. Performance Management and Digital Marketing dual coverage gave me complete branch management credentials.
Disliked: L&D and Compensation subjects are absent from the dual spec. For HR specialist roles, single-spec HRM is better.
Good programme for general management and franchise operations roles. Chennai retail and services companies recognised the dual credential. For deep specialist HR or marketing careers, single-spec programmes are better.
Liked: Consumer Behaviour and Talent Acquisition combination was unique. OD and Change Management subject was well-structured and directly applicable to my franchise management role.
Disliked: Students expecting deep HR analytics or deep marketing analytics should choose a different specialisation. This is for cross-functional generalist roles.
Decent credential for cross-functional business management. Best suited for professionals managing people and revenue simultaneously. Not suitable for specialist HR or marketing career paths.
Liked: Market Research Tools combined with Performance Management gave useful cross-functional skills for my business development role.
Disliked: JAIN brand in Kerala is less strong. Best for Bengaluru and Tamil Nadu markets where JAIN alumni network is active.
Compare Marketing and Human Resource Management MBA at other universities.
Compare MBA universitiesJAIN (Deemed-to-be University) Online MBA FAQs
JAIN offers two pricing tiers across its MBA specialisations. Tier 1 is Rs 1,75,000 total (plus Rs 2,500 registration and Rs 6,000 examination fees). Tier 2 is Rs 1,96,000 total (same additional charges). The tier applicable to the Marketing and HRM dual specialisation should be confirmed with our counsellor.
Choose Marketing and Human Resource Management If... / Consider Alternatives If...
Choose This If
- You want Marketing and HR dual credentials from a NAAC A++ university in one programme for general management and branch manager roles.
- You manage both people operations and customer-facing revenue functions and need formal credentials in both domains.
- You want 3 flexible payment options and 4 scholarship categories at fees of Rs 1.75L-1.96L.
Consider Alternatives If
- →If deep HR specialist credentials (labour law, compensation, L&D) are required, JAIN's single-spec HRM covers those subjects not included in the dual.
- →If deep marketing or digital marketing specialisation is the goal, JAIN's single-spec Marketing or Digital Marketing and E-Commerce is more focused.
- →If all three domains (HR, Marketing, and Finance) are needed, JAIN's General Management specialisation covers cross-functional subjects across all three domains.