NMIMS (Narsee Monjee Institute of Management Studies) Online BBA in Marketing
From brand strategy to digital performance marketing — learn what top companies actually pay for.
Scholarship Alert
Save up to ₹20,000 - ₹40,000
Check EligibilityAbout Online BBA in Marketing
Marketing is India's most dynamic MBA specialisation. It covers traditional brand management and consumer research alongside digital channels, performance marketing, and data-driven growth strategies. FMCG, e-commerce, and D2C brands are the largest hirers.
Syllabus
Detailed Syllabus Protected
Unlock the complete semester-by-semester curriculum, subject details, and credit structure for this program.
How Classes are Conducted
Experience a world-class blended learning approach optimally designed for working professionals to balance work and study.
Pre-Recorded Lectures
Available 24/7 on the LMS. High-production quality lectures taught by expert university faculty.
- •Downloadable for offline viewing
- •Re-watch anytime at your own pace
Live Interactive Sessions
Scheduled on weekends or evenings after business hours to accommodate your full-time schedule.
- •Real-time doubt clearance & Q&A
- •Recordings provided if you miss class
Advanced LMS Portal
Your personal digital campus containing all syllabus tracking, materials, and student discussion forums.
- •E-books, PDFs, and Case Studies
- •Dedicated Mobile App & Web Access
Continuous Assessment
Practical evaluation through weekly assignments, essays, presentations, and group projects.
- •Real-world industry analysis
- •Constructive professor feedback
Online Proctored Exams
Secure, AI-proctored end-term examinations that you can legally take from the absolute comfort of your home. Validated securely using webcam tracking, strict single-screen rules, and randomized question rendering to ensure universal academic integrity.
For Better Opportunities
- •Go-to-market strategy
- •Consumer behavior analytics
- •Brand positioning
- •Performance marketing alignment
- •Marketing mix modeling
- •Formulate a complete Go-To-Market (GTM) strategy for a new D2C brand
- •Conduct a competitive market analysis and positioning map for a SaaS startup
- •Calculate CAC/LTV and optimize a hypothetical ad spend budget of ₹1M
Career After Online BBA in Marketing
Other BBA Specializations at NMIMS
Examination Pattern
| Component | Details | Weightage |
|---|---|---|
| Internal Assessment | Assignments & Projects | 30% |
| External Assessment | End-term Examination | 70% |
Who Can Apply
Why Choose NMIMS (Narsee Monjee Institute of Management Studies) for Online BBA in Marketing
NAAC A++
Who This Program Is For
- Graduates seeking a broad management MBA without committing to one domain
- career switchers wanting flexibility
Recognised by: UGC DEB · NAAC A++ · AICTE · WES Recognised
Total fees: ₹2.2L – ₹2.2L | EMI from ₹2,500/month
Is NMIMS (Narsee Monjee Institute of Management Studies) Online BBA Worth It?
An online BBA from NMIMS (Narsee Monjee Institute of Management Studies) is worth considering if you are a working professional or fresh graduate who wants a recognised degree without leaving your job or city. The program is UGC DEB approved — valid for government jobs, PSU recruitment, and higher studies across India.
With NAAC A++ accreditation and NIRF rank #52, NMIMS (Narsee Monjee Institute of Management Studies) maintains strong academic standards. Most generalist program – uniquely covers Entrepreneurship + Venture Capital, Org Theory & Design, SCM, IS for Managemen
How to Apply for Online BBA at NMIMS (Narsee Monjee Institute of Management Studies)
- 1Check eligibility — Graduation with 50% marks from recognized university
- 2Visit the official university website and fill the online application form
- 3Upload required documents: graduation certificate, photo ID, and passport photo
- 4Pay the program fees — total fee ₹2.2L to ₹2.2L, EMI option available from ₹2,500 per month
FAQs — NMIMS (Narsee Monjee Institute of Management Studies) Online BBA in Marketing
Student Reviews & Ratings
8 students reviewed this program
NMIMS name is unmatched in BFSI. Got calls from 3 banks just because of NMIMS on resume. Faculty are practising professionals.
Very focused and career oriented program. Strict exams maintain quality. NAAC A++ accreditation is well deserved.
Faculty interaction is more than other online programs. Assignments are genuinely challenging. Very neutral counselling from Edify.
NMIMS is the gold standard for BFSI. Got CFA Level 1 alongside MBA. Both on resume made me unbeatable in finance interviews.
NMIMS HR is genuinely different. Real HR case studies, industry sessions. Got CHRO interview within 2 years of completing.
Premium positioning of NMIMS is real. Every interviewer recognised the brand immediately. Content quality matches the name.
Best decision for finance career. NMIMS + CPA US combo opened doors at EY and Deloitte both. The brand is genuinely premium.
NMIMS Operations content is very technical and practical. Industry faculty brings real supply chain experience to every session.
Scholarship Alert
Save up to ₹20,000 - ₹40,000 on your total fees.
Check Eligibility