SRM Institute of Science and Technology Online BBA in Marketing
From brand strategy to digital performance marketing — learn what top companies actually pay for.
Scholarship Alert
Save up to ₹20,000 - ₹40,000
Check EligibilityAbout Online BBA in Marketing
Marketing is India's most dynamic MBA specialisation. It covers traditional brand management and consumer research alongside digital channels, performance marketing, and data-driven growth strategies. FMCG, e-commerce, and D2C brands are the largest hirers.
Syllabus
Detailed Syllabus Protected
Unlock the complete semester-by-semester curriculum, subject details, and credit structure for this program.
How Classes are Conducted
Experience a world-class blended learning approach optimally designed for working professionals to balance work and study.
Pre-Recorded Lectures
Available 24/7 on the LMS. High-production quality lectures taught by expert university faculty.
- •Downloadable for offline viewing
- •Re-watch anytime at your own pace
Live Interactive Sessions
Scheduled on weekends or evenings after business hours to accommodate your full-time schedule.
- •Real-time doubt clearance & Q&A
- •Recordings provided if you miss class
Advanced LMS Portal
Your personal digital campus containing all syllabus tracking, materials, and student discussion forums.
- •E-books, PDFs, and Case Studies
- •Dedicated Mobile App & Web Access
Continuous Assessment
Practical evaluation through weekly assignments, essays, presentations, and group projects.
- •Real-world industry analysis
- •Constructive professor feedback
Online Proctored Exams
Secure, AI-proctored end-term examinations that you can legally take from the absolute comfort of your home. Validated securely using webcam tracking, strict single-screen rules, and randomized question rendering to ensure universal academic integrity.
For Better Opportunities
- •Go-to-market strategy
- •Consumer behavior analytics
- •Brand positioning
- •Performance marketing alignment
- •Marketing mix modeling
- •Formulate a complete Go-To-Market (GTM) strategy for a new D2C brand
- •Conduct a competitive market analysis and positioning map for a SaaS startup
- •Calculate CAC/LTV and optimize a hypothetical ad spend budget of ₹1M
Career After Online BBA in Marketing
Other BBA Specializations at SRMIST
Examination Pattern
| Component | Details | Weightage |
|---|---|---|
| Internal Assessment | Assignments & Projects | 30% |
| External Assessment | End-term Examination | 70% |
Who Can Apply
Why Choose SRM Institute of Science and Technology for Online BBA in Marketing
NIRF #18 · NAAC A++
Who This Program Is For
- Professionals seeking top-tier accredited degree with global industry recognition
- Working professionals wanting Category 1 university credential
Recognised by: UGC DEB · NAAC A++ · NIRF #18 · Category 1 University
Total fees: ₹60K – ₹1.9L | EMI from ₹2,500/month
Is SRM Institute of Science and Technology Online BBA Worth It?
An online BBA from SRM Institute of Science and Technology is worth considering if you are a working professional or fresh graduate who wants a recognised degree without leaving your job or city. The program is UGC DEB approved — valid for government jobs, PSU recruitment, and higher studies across India.
With NAAC A++ accreditation and NIRF rank #11, SRM Institute of Science and Technology maintains strong academic standards. Category 1 university with global industry recognition — NAAC A++, NIRF #18
How to Apply for Online BBA at SRM Institute of Science and Technology
- 1Check eligibility — Graduation with minimum 50% aggregate marks from recognized university
- 2Visit the official university website and fill the online application form
- 3Upload required documents: graduation certificate, photo ID, and passport photo
- 4Pay the program fees — total fee ₹60K to ₹1.9L, EMI option available from ₹2,500 per month
FAQs — SRM Institute of Science and Technology Online BBA in Marketing
Student Reviews & Ratings
5 students reviewed this program
SRM is NIRF #11 and NAAC A++ — one of India's top technology universities. Online MBA has same rigor as campus.
SRM brand is very strong in Tamil Nadu and South India. NIRF #11 gives employer confidence in the degree.
SRM Analytics MBA is brilliant. Python, AI, machine learning covered alongside core MBA. Got placed in data science at Wipro.
Good quality program. SRM industry connections are genuine — got placement assistance through SRM alumni network.
Good content with focus on digital marketing for tech brands. SRM is a very credible name in South India IT industry.
Scholarship Alert
Save up to ₹20,000 - ₹40,000 on your total fees.
Check Eligibility