University of Petroleum & Energy Studies (UPES) Online MBA in Digital Marketing
Master SEO, performance marketing, social media, content strategy and analytics — skills every brand and startup recruits for.
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Save up to ₹20,000 - ₹40,000
Check EligibilityAbout Online MBA in Digital Marketing at University of Petroleum & Energy Studies (UPES)
Digital Marketing is now a standalone specialisation — India's D2C revolution and ₹60,000 Cr+ digital ad spend market have created explosive demand for performance marketers, SEO specialists, and growth hackers.
How University of Petroleum & Energy Studies (UPES) Delivers Online MBA — Classes & Schedule
Experience a world-class blended learning approach optimally designed for working professionals to balance work and study.
Pre-Recorded Lectures
Available 24/7 on the LMS. High-production quality lectures taught by expert university faculty.
- •Downloadable for offline viewing
- •Re-watch anytime at your own pace
Live Interactive Sessions
Scheduled on weekends or evenings after business hours to accommodate your full-time schedule.
- •Real-time doubt clearance & Q&A
- •Recordings provided if you miss class
Advanced LMS Portal
Your personal digital campus containing all syllabus tracking, materials, and student discussion forums.
- •E-books, PDFs, and Case Studies
- •Dedicated Mobile App & Web Access
Continuous Assessment
Practical evaluation through weekly assignments, essays, presentations, and group projects.
- •Real-world business case studies
- •Constructive professor feedback
Online Proctored Exams
Secure, AI-proctored end-term examinations that you can legally take from the absolute comfort of your home. Validated securely using webcam tracking, strict single-screen rules, and randomized question rendering to ensure universal academic integrity.
For Better Opportunities
- •SEO & SEM optimization
- •Performance marketing (Meta Ads, Google Ads)
- •Content strategy & copywriting
- •Google Analytics (GA4)
- •Campaign ROI modeling
- •Plan, execute, and analyze a simulated ₹50k Google Search Ads campaign for a local business
- •Perform a comprehensive SEO audit and keyword strategy map for an underperforming website
- •Develop a viral 30-day cross-platform content calendar for a sustainable fashion brand
University of Petroleum & Energy Studies (UPES) Online MBA in Digital Marketing — Career Scope
Other University of Petroleum & Energy Studies (UPES) Online MBA Specializations 2026
University of Petroleum & Energy Studies (UPES) Online MBA in Digital Marketing — Exam Pattern
| Component | Details | Weightage |
|---|---|---|
| Internal Assessment | Assignments & Projects | 30% |
| External Assessment | End-term Examination | 70% |
University of Petroleum & Energy Studies (UPES) Online MBA in Digital Marketing Eligibility 2026
Why Choose University of Petroleum & Energy Studies (UPES) for Online MBA in Digital Marketing in 2026?
NIRF #45 · NAAC A · WES Approved
Who This Program Is For
- Working professionals wanting to move into marketing strategy
- Digital marketing aspirants
- Brand management candidates
Recognised by: UGC DEB · NAAC A · NIRF #45 · AICTE
Total fees: ₹1.8L – ₹1.8L | EMI from ₹2,500/month
Is University of Petroleum & Energy Studies (UPES) Online MBA in Digital Marketing Worth It in 2026?
An online MBA from University of Petroleum & Energy Studies (UPES) is worth considering if you are a working professional or fresh graduate who wants a recognised degree without leaving your job or city. The program is UGC DEB approved — valid for government jobs, PSU recruitment, and higher studies across India.
With NAAC A accreditation and NIRF rank #45, University of Petroleum & Energy Studies (UPES) maintains strong academic standards. UPES is India's #1 private university for academic reputation (QS 2025); 50 faculty in Stanford's Top 2% researchers g
University of Petroleum & Energy Studies (UPES) Online MBA Admission 2026 — How to Apply
- 1Check eligibility — Graduation with 50% marks from recognized university
- 2Visit the official university website and fill the online application form
- 3Upload required documents: graduation certificate, photo ID, and passport photo
- 4Pay the program fees — total fee ₹1.8L to ₹1.8L, EMI option available from ₹2,500 per month
FAQs — University of Petroleum & Energy Studies (UPES) Online MBA in Digital Marketing
University of Petroleum & Energy Studies (UPES) Online MBA Reviews — What Students Say
6 students reviewed this program
Good online MBA overall. Flexibility to study while working is the biggest advantage. UGC DEB approval gives full confidence on degree validity.
Decent program with solid study material. NAAC accreditation confirms quality. Got a salary hike after completing the degree.
Overall satisfactory experience. Exams are fair and degree is recognised by my employer. Would check NIRF rank carefully before choosing.
Very convenient to study while managing a full-time job. Weekend live sessions and recorded lectures make it manageable.
Online MBA has completely changed my career. Got promoted twice in two years. UGC DEB approval means the degree is fully valid everywhere.
MCA program has good coding projects and labs. Got my first developer job before even completing the degree. Very practical curriculum.
Other Online Online MBA Programs to Consider in 2026
Scholarship Alert
Save up to ₹20,000 - ₹40,000 on your total fees.
Check Eligibility