Amrita Vishwa Vidyapeetham Online MBA in Marketing: Syllabus, Fees & Career Outcomes 2026
MBA with Marketing specialisation from Amrita Vishwa Vidyapeetham. UGC DEB approved. NAAC A++ accredited.
500+ students guided by EdifyEdu this year · Next batch: Jul 2026
About This Specialisation
Marketing is among the most widely pursued MBA specialisations in India, and Amrita Vishwa Vidyapeetham Online's curriculum stands out for its combination of digital marketing, retail, data-driven marketing, and CRM - covering both digital-first brand roles and traditional channel management in one specialisation.
The Sem 3-4 curriculum moves from channel and digital strategy foundations into data-driven decision-making and customer relationship management. This combination prepares graduates for brand management, digital marketing, and marketing analytics roles at consumer goods companies, e-commerce platforms, and agencies.
Amrita holds NIRF #8 University 2025 and NAAC A++ - India's highest accreditation grade. WES recognition gives graduates formal degree equivalence in the USA and Canada, relevant for candidates targeting international brand management or marketing consulting roles. The Study Abroad option includes exchanges at Oakland University (USA), University of New Mexico (USA), Institut Mines Telecom (France), and University of Barcelona (Spain).
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Semester 3 and 4 — Marketing Subjects
Semester 3
Semester 4
Sem 1-2 subjects are shared across all Amrita MBA specialisations. Sem 3-4 below are specific to the Marketing specialisation.
Who Hires Marketing MBAs
Marketing MBA graduates from Amrita Vishwa Vidyapeetham Online are hired across India's consumer and digital marketing sector:
Industries: FMCG brand management, e-commerce marketing, digital agencies, retail chains, BFSI marketing, edtech growth, healthcare marketing, and B2B marketing
Entry-level roles: Brand Executive, Digital Marketing Executive, Marketing Analyst, CRM Associate, Retail Marketing Executive, Social Media Analyst
Mid-level roles (3-5 years experience): Brand Manager, Digital Marketing Manager, Category Manager, Marketing Analytics Manager, CRM Manager, Trade Marketing Manager
Senior roles (7+ years): VP Marketing, Chief Marketing Officer, Head of Digital, Brand Director, Marketing Director (FMCG), VP Growth
Top hiring organisations: HUL, P&G India, Coca-Cola India, Marico, Godrej Consumer, Amazon India marketing, Flipkart growth, Nykaa, Meesho, Swiggy, Zomato marketing, Myntra brand, JWT, Ogilvy India, and BFSI marketing teams across HDFC Life, SBI Life, and Bajaj Finserv
Skills You Develop
The Marketing specialisation builds skills that brand management, digital marketing, and marketing analytics employers test at executive and manager levels:
- Digital Marketing: Google Ads campaign setup, Meta advertising basics, SEO audit methodology, content calendar management, and performance marketing KPI tracking
- Data-Driven Marketing: Google Analytics 4 interpretation, attribution model comparison, A/B test design and significance testing, and marketing mix model reading
- CRM: Salesforce and Zoho CRM basics, customer segmentation logic, RFM analysis, loyalty tier design, and email automation workflow mapping
- Retail Marketing: planogram design basics, category management P&L, shopper journey mapping, and retail promotional ROI analysis
- Marketing Research: primary research design, brand tracking study methodology, conjoint analysis interpretation, and NPS programme management
- Brand Management: brand architecture frameworks, positioning statement writing, brand audit methodology, and campaign briefing for creative agencies
Soft skills: Presenting brand strategy to senior leadership using data, managing agency relationships and campaign quality, communicating market research findings to non-marketing stakeholders, and building marketing literacy in cross-functional product and sales teams.
How Amrita Vishwa Vidyapeetham Compares for Marketing
Comparing Amrita Online MBA Marketing against peer programmes:
vs Amity Online MBA Marketing and Sales Management: Amity at NIRF #22 has a marketing-sales-management spec with a broad curriculum covering sales alongside marketing. Amity is a strong option with established brand recognition. Amrita at NAAC A++ and NIRF #8 University 2025 carries higher institutional weight, and WES recognition gives Amrita graduates a formal credential advantage for international brand or digital marketing roles.
vs NMIMS Online MBA Marketing Management: NMIMS is a premium brand in Indian management education. NMIMS Online's marketing-management curriculum is well-regarded for the NMIMS name. Amrita at NIRF #8 University 2025 (university rank) competes strongly; NAAC A++ and WES recognition differentiate Amrita for candidates targeting North American careers or institutional credential filters.
vs Chandigarh University Online MBA Marketing: CU at NIRF #19 with PwC co-teaching and Harvard certificate offers strong value at Rs 1,65,000 (Tier 1). For candidates wanting PwC credentials at a lower fee, CU is a strong alternative. Amrita at Rs 2,20,000 adds NAAC A++ (vs CU's A+), NIRF #8 University 2025 (vs #19), and WES recognition - justified for candidates where these filters apply.
vs Shoolini University Online MBA Marketing Management: Shoolini at NAAC A and NIRF #92 has a marketing-management spec. For candidates who require a higher NIRF rank or NAAC A++ for employer credential filters, Amrita is the clear upgrade.
Fees and Payment
The Amrita Vishwa Vidyapeetham Online MBA in Marketing carries a tuition fee of Rs 2,20,000 total across 4 semesters (2-year programme).
- Registration fee: Rs 700 (one-time)
- Examination fee: Rs 2,750 per semester x 4 = Rs 11,000 total
- Total cost of programme: Rs 2,20,000 + Rs 700 + Rs 11,000 = Rs 2,31,700
- Semester fee: Rs 55,000 per semester
- Annual fee with 5% discount: Rs 1,04,500 per year
- Zero-cost EMI: available directly through Amrita Vishwa Vidyapeetham (contact counsellor for current monthly instalment and tenure options)
Foreign national students:
Contact our counsellor for foreign national tuition track applicable to the Marketing specialisation.
Fees listed are indicative. EdifyEdu reconfirms fees with Amrita each quarter. Please reconfirm with our counsellor before any payment.
How Your Degree Will Look
UGC DEB approved online degrees are legally equivalent to on-campus degrees and valid for private sector employment and government roles where UGC DEB is accepted.
Graduates receive an Amrita Vishwa Vidyapeetham MBA degree certificate with Marketing noted on the marksheet, issued under UGC-DEB 2020 online mode standards.
NAAC A++ and NIRF #8 University 2025 are the strongest institutional credentials in India's online MBA space. WES recognition gives formal degree equivalence in the USA and Canada - useful for candidates targeting international marketing, brand management, or digital agency roles in North America. DigiLocker verification is available.
Not sure if this fits your budget? Our counsellor compares EMI plans across universities for free.
Talk to counsellorStudent Reviews — Marketing
Three verified reviews from Amrita Vishwa Vidyapeetham Online MBA Marketing alumni. Ratings reflect individual experience.
I work at a digital marketing agency managing FMCG clients. The data-driven marketing and CRM subjects were directly applicable to the client retention and campaign analytics work I do daily. NAAC A++ from NIRF #8 is the strongest credential available in online MBA space - it cleared every employer filter when I moved to a larger agency. WES recognition is a bonus for the international client work I do. Zero-cost EMI from the university was easy to set up.
Liked: Data-Driven Marketing subject gave me the attribution and A/B testing frameworks my agency team needed to improve client reporting
Disliked: Digital Marketing content covered Google Ads and Meta well but LinkedIn B2B advertising and programmatic basics were light
I manage a brand team at an FMCG company. The marketing research and CRM subjects gave me frameworks I now apply in our quarterly brand health tracking work. NAAC A++ is a credential that carries weight in FMCG interviews - several hiring managers mentioned it directly. Study Abroad option was available but I did not need it for my career path.
Liked: CRM subject content was thorough - covered the full lifecycle from segmentation through churn prediction in a business-applicable way
Disliked: Retail Marketing content felt South India oriented - more national chain and e-commerce retail case studies would improve relevance for non-metro markets
I transitioned from a sales role to a brand management track using this MBA. The digital marketing, data-driven marketing, and marketing research subjects were exactly the combination I needed. NAAC A++ from NIRF #8 cleared the institutional filter at every FMCG firm I interviewed with. Total fee of Rs 2,31,700 with zero-cost EMI was manageable on my existing salary.
Liked: Marketing Research subject directly improved my ability to design and present consumer insights studies
Disliked: Counsellor follow-up for Delhi NCR admission support was inconsistent compared to what Bengaluru-based alumni reported
Compare Marketing MBA at other universities.
Compare MBA universitiesAmrita Vishwa Vidyapeetham Online MBA FAQs
The combination of NAAC A++ (India's highest accreditation grade), NIRF #8 University 2025, and WES recognition differentiates Amrita from all other online marketing MBA options. The curriculum covers digital marketing, retail, data-driven analytics, marketing research, and CRM in one specialisation - a practical mix for brand management, agency, and marketing analytics careers. No other online MBA university in India holds NAAC A++.
Choose Marketing If... / Consider Alternatives If...
Choose This If
- You want a Marketing MBA from India's only NAAC A++ online university with NIRF #8 ranking.
- WES recognition for USA and Canada career applications or Canadian PR is a priority.
- Your target employers in FMCG, e-commerce, or digital agencies filter by NAAC grade or NIRF rank.
- You want digital marketing, retail, data-driven analytics, and CRM in one marketing specialisation.
Consider Alternatives If
- →You want PwC co-teaching and Harvard certificate at a lower price point (consider Chandigarh University Marketing).
- →You want a marketing-plus-sales curriculum (consider Amity Online Marketing and Sales Management).
- →Your budget is under Rs 2,00,000 and NAAC A++ is not a filter for your target employers.