Bharati Vidyapeeth (Deemed to be University) Online MBA in Marketing: Syllabus, Fees & Career Outcomes 2026
MBA with Marketing specialisation from Bharati Vidyapeeth (Deemed to be University). UGC DEB approved. NAAC A++ accredited.
500+ students guided by EdifyEdu this year · Next batch: Jul 2026
About This Specialisation
Bharati Vidyapeeth (Deemed to be University) offers an Online MBA in Marketing through its Centre for Online and Distance Education. The university is headquartered in Pune, Maharashtra, established in 1964. It holds NAAC A+ accreditation and NIRF #59 University ranking (2025). The online MBA is UGC-DEB approved.
Marketing is one of the highest-demand MBA specialisations across industries. The Bharati Vidyapeeth MBA Marketing covers consumer behaviour, brand management, advertising and media planning, digital marketing, sales force management, and marketing research. These subjects prepare graduates for roles in FMCG, retail, tech, e-commerce, and services marketing.
Pune hosts major FMCG companies, IT firms, and automotive manufacturers with large marketing teams. Bharati Vidyapeeth's six-decade presence in Pune creates alumni connections across these sectors in western India.
The programme sits at Rs 1,60,000, which places it between budget-tier options under Rs 1 lakh and premium-tier programmes above Rs 2 lakh. For working professionals who need NAAC A+ credentials without the premium fee, this is a practical mid-range option.
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Full MBA Syllabus for Bharati Vidyapeeth (Deemed to be University)
Bharati Vidyapeeth (Deemed to be University) updates its MBA curriculum each admission cycle. For the current semester-wise subjects, exam pattern, and elective options, request the official syllabus.
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Who Hires Marketing MBAs
Marketing MBA graduates from Bharati Vidyapeeth Online target roles across consumer-facing and B2B industries:
Industries: FMCG, retail, e-commerce, IT/tech services marketing, automotive, pharma, real estate, media and advertising, banking and insurance marketing
Entry-level roles: Marketing Executive, Brand Associate, Digital Marketing Executive, Sales Officer, Market Research Analyst, Content Marketing Coordinator
Mid-level roles (3-5 years): Brand Manager, Area Sales Manager, Digital Marketing Manager, Product Marketing Manager, Category Marketing Manager, Marketing Analytics Manager
Senior roles (7+ years): VP Marketing, Head of Brand, Chief Marketing Officer, Director of Sales, National Sales Head, Head of Digital Marketing
Employers: FMCG firms (HUL, P&G, ITC, Marico), Pune-based IT companies, auto sector (Tata Motors, Bajaj Auto marketing), retail chains, e-commerce platforms, pharma marketing divisions, and advertising agencies.
Skills You Develop
The Marketing specialisation builds skills that FMCG, retail, and tech marketing teams test at brand manager and marketing manager levels:
- Consumer Behaviour: purchase decision models, consumer segmentation, psychographic profiling, and buyer journey mapping for brand and product marketing roles
- Brand Management: brand equity frameworks, brand positioning, portfolio management, brand extension strategy, and brand valuation concepts
- Digital Marketing: SEO/SEM fundamentals, social media strategy, performance marketing metrics (CPC, CPA, ROAS), email marketing, and marketing automation
- Sales Management: territory design, sales force deployment, key account management, sales forecasting, and incentive structure design
- Marketing Analytics: marketing mix modelling concepts, campaign ROI measurement, customer lifetime value calculation, and A/B testing frameworks
- Advertising and Media Planning: media mix allocation, campaign brief development, creative strategy, and media buying concepts
Soft skills: Presenting brand plans and marketing budgets to leadership, negotiating media rates with agency partners, managing cross-functional product launch teams, and communicating marketing performance to non-marketing stakeholders.
How Bharati Vidyapeeth (Deemed to be University) Compares for Marketing
Comparing Bharati Vidyapeeth Online MBA Marketing against peers:
vs Vignan Online MBA Marketing (Rs 90,000): Vignan at Rs 90,000 is Rs 70,000 cheaper with NAAC A++. For budget-conscious students who want NAAC A+ at the lowest fee, Vignan wins on price. Bharati Vidyapeeth at Rs 1,60,000 brings NIRF #59 University 2025, Pune positioning, 60-year legacy, and 14 specialisations. If institutional heritage and Pune alumni network matter, Bharati Vidyapeeth justifies the premium.
vs Kurukshetra Online MBA Marketing (Rs 1,02,000): Kurukshetra University at Rs 1,02,000 is a state university with NAAC A+ and lower fees. Bharati Vidyapeeth is Rs 58,000 more expensive but offers a deemed university structure, WES recognition, and wider specialisation portfolio. For Haryana-region careers, Kurukshetra has strong local recognition. For pan-India or Maharashtra careers, Bharati Vidyapeeth is better positioned.
vs Sharda Online MBA Marketing (Rs 1,54,500): Sharda at Rs 1,54,500 is marginally cheaper with NAAC A+ and NCR positioning. Bharati Vidyapeeth at Rs 1,60,000 offers comparable value with Pune positioning and stronger legacy heritage (1964 vs Sharda's newer profile). Choose based on geographic preference: NCR vs Pune.
Fees and Payment
Bharati Vidyapeeth Online MBA in Marketing is Rs 1,60,000 flat total across 4 semesters. Zero-cost EMI available directly through the university. Contact our counsellor for registration, application fees, and current EMI tenure options. EdifyEdu reconfirms fees with Bharati Vidyapeeth each quarter. Please reconfirm with our counsellor before any payment. Fees listed are indicative.
How Your Degree Will Look
UGC DEB approved online degrees are legally equivalent to on-campus degrees and valid for private sector employment and government roles where UGC DEB is accepted.
Sample degree not yet available for Bharati Vidyapeeth (Deemed to be University)
Every UGC DEB approved online degree is legally identical to an on-campus degree. Request a sample and our counsellor will share a verified image within 24 hours.
Graduates receive an MBA degree certificate issued by Bharati Vidyapeeth (Deemed to be University) with Marketing noted on the marksheet. The certificate is issued under UGC-DEB 2020 standards. NAAC A+ accreditation and NIRF #59 ranking support employer recognition. The degree is valid for government jobs, PSU recruitment, and higher education. Bharati Vidyapeeth is WES recognised for international credential evaluation. DigiLocker verification is available.
Not sure if this fits your budget? Our counsellor compares EMI plans across universities for free.
Talk to counsellorStudent Reviews — Marketing
Three reviews from Bharati Vidyapeeth Online MBA Marketing students. Ratings reflect individual experience.
I work in FMCG sales in Pune and needed a marketing MBA to move into brand management. Bharati Vidyapeeth delivered relevant curriculum at Rs 1,60,000 with NAAC A++. The Pune-based alumni connections helped me network with marketing professionals in the region. Zero-cost EMI made the fee manageable.
Liked: Digital marketing and brand management subjects were practical and relevant to my FMCG role. Bharati Vidyapeeth has been in Pune since 1964, and the alumni network in Maharashtra is genuinely useful for job referrals
Disliked: Could benefit from more live case study sessions with marketing practitioners
Marketing MBA from Bharati Vidyapeeth is a solid mid-range option. The fee is lower than premium programmes but the NAAC A+ grade is genuine. For working professionals who need a management credential for career progression rather than campus placement, this works well.
Liked: Consumer behaviour and marketing analytics content was well-structured. NAAC A+ satisfied my employer's MBA eligibility requirement for promotion
Disliked: Syllabus was not published in full before admission. Brand is not as strong as Symbiosis or NMIMS in Mumbai's job market
For sales professionals in Tier 2 cities wanting marketing MBA credentials, Bharati Vidyapeeth is a practical choice. The fee is affordable, NAAC A+ is strong, and the programme accommodates working professionals well. Just know that for top MNC brand management roles, higher-ranked institutions may be preferred.
Liked: Sales management subjects directly applicable to my field sales role. 14 specialisations show the university has curriculum depth. WES recognition was unexpected at this fee point
Disliked: LMS could be more polished. Assignment submission interface had occasional lag
Compare Marketing MBA at other universities.
Compare MBA universitiesBharati Vidyapeeth (Deemed to be University) Online MBA FAQs
Bharati Vidyapeeth has a legacy distance learning heritage spanning decades. The university ran distance education programmes long before the online MBA format became common. This institutional experience allowed them to develop and maintain 14 specialisation tracks, including niche options like Infrastructure Management, Sports Management, and Agribusiness that most newer online MBA providers do not offer.
Choose Marketing If... / Consider Alternatives If...
Choose This If
- You want a NAAC A+ marketing MBA at Rs 1,60,000 from a Pune institution with 60 years of academic heritage.
- Maharashtra alumni network and Pune-based corporate connections align with your career geography.
- You need WES recognition for international credential evaluation alongside your marketing career.
Consider Alternatives If
- →Vignan at Rs 90,000 or Kurukshetra at Rs 1,02,000 if budget is the primary constraint and you do not need Pune positioning.
- →Sharda at Rs 1,54,500 if NCR positioning matters more than Pune.
- →If NIRF top-50 or premium brand (NMIMS, Manipal, Symbiosis) is required by your target employer, consider those alternatives.