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POSTGRADUATE · 2 Years (4 Semesters) · UGC DEB Approved
Chandigarh University logo

Chandigarh University Online MBA in Entertainment and Media: Syllabus, Fees & Career Outcomes 2026

NIRF #32 ManagementNAAC A+

MBA with Entertainment and Media specialisation from Chandigarh University. UGC DEB approved. NAAC A+ accredited.

Total Fees
₹1.65L-₹1.8L
Duration
2 Years (4 Semesters)
Eligibility
Grad + 50%
NAAC
A+
NIRF Mgmt
#32

500+ students guided by EdifyEdu this year · Next batch: Jul 2026

TL;DRA media business specialisation covering industry economics, OTT and digital content strategy, talent and production management, media law and intellectual property. Chandigarh University, NIRF Management rank 32, NAAC A+. Rs 1,65,000 after the 25% early-bird scholarship.
UGC DEB
UGC DEB
Govt Approved
NAAC
NAAC A+
Accredited
NIRF
NIRF (Uni) #19
Ranked
NIRF
NIRF (Mgt) #32
Ranked
NIRF
NIRF (Eng) #31
Ranked
✓ QS Ranked

About This Specialisation

Media is an industry where the commercial logic is unusual enough that general management training transfers badly. Revenue is indirect, output is unpredictable, and the main asset is rights.

The subjects are Media Management, Entertainment Industry Economics, Digital Content Strategy and OTT Platform Management, Talent and Production Management, Media Law and Intellectual Property, and Advertising and Brand Communication in Media.

Media Law and Intellectual Property is the subject to weigh this programme on. In entertainment the contract is the product. Who owns what, for how long, in which territory, is the question every deal turns on, and it is rarely taught outside specialist courses.

Entertainment Industry Economics is the other. The economics of a hit-driven business, where most output loses money and a few titles carry everything, does not behave like the businesses management education normally describes.

Like aviation, this is a sector that hires on sector experience. The degree helps people inside it move up more than it helps outsiders move in.

Two things are common to every Chandigarh specialisation and worth pricing separately from the subject list. AI for Managers appears in all of them, so the AI exposure is not unique to the technical tracks. And the programme runs in two tiers, where the higher tier bundles PwC co-taught modules and additional certification. Ask which tier your fee quote covers, because the subject list does not change between them.

Chandigarh University's NAAC A+ accreditation cycle carried a validity date of September 2026, so confirm the current grade at naac.gov.in before you rely on it.

Fees quoted here are indicative and change between intakes. Confirm the current figure, which tier it buys, the early-bird terms and what sits outside the tuition with the university in writing before you pay.

Semester 3 and 4 — Entertainment and Media Subjects

Semester 3

1.
Strategy, Business and Globalization — Media industry strategy, global entertainment market structure, IP monetisation, and platform economics.
2.
Decision Science — Audience analytics, content performance metrics, subscriber churn modelling, and advertising revenue forecasting.
3.
Media Management — Media company operations, editorial and commercial P&L, media brand management, and newsroom economics.
4.
Entertainment Industry Economics — Revenue models in film, music, gaming, OTT, and sports media. Rights valuation and content licensing economics.
5.
Digital Content Strategy and OTT Platform Management — Content calendar strategy, OTT content commissioning, streaming platform metrics (DAU, ARPU), and recommendation algorithm basics.
6.
Talent and Production Management — Talent contracts and management, film and series production management, co-production structures, and content delivery.

Semester 4

1.
Project Management — Film and series production project management, launch campaign management, and media product rollout.
2.
AI for Managers — AI in content personalisation, automated content moderation, AI-generated media, and algorithmic discovery management.
3.
Media Law and Intellectual Property — Copyright, performers' rights, defamation, digital media regulations, TRAI broadcasting rules, and OTT content guidelines.
4.
Advertising and Brand Communication in Media — Digital advertising models, programmatic buying basics, influencer marketing economics, and media planning for brands.
5.
Capstone Project II — Applied media project: content strategy, OTT product plan, media brand launch, or entertainment business model design.

Sem 1-2 shared core subjects across all Chandigarh MBA specialisations. See the main Chandigarh Online MBA page for core subject list.

Who Hires Entertainment and Media MBAs

This Entertainment and Media MBA syllabus maps to the following India's media and entertainment ecosystem:

Industries: OTT platforms, broadcast television, film production companies, music labels, digital media, advertising agencies, gaming companies, and sports media

Entry-level roles: Content Strategist, Media Planner, OTT Operations Executive, Entertainment Marketing Executive, Production Coordinator

Mid-level roles (3-5 years experience): Content Manager, OTT Product Manager, Media Agency Account Manager, Entertainment Marketing Manager, Production Manager

Senior roles (7+ years): VP Content (OTT), Head of Entertainment (media company), General Manager (production studio), Chief Content Officer, Media Group CEO

Where to verify placement claims: ask Chandigarh University for its most recent placement report, in writing, covering your specific programme and mode. Online cohorts are often reported separately from on-campus ones, or not at all. EdifyEdu does not publish employer lists we cannot source, so treat the roles above as the job families this syllabus maps to, not as a record of who has hired from this cohort.

Skills You Develop

The outcome is being able to structure and run a media business rather than only produce for one.

Entertainment Industry Economics covers revenue models across windows and platforms, the cost structure of production, and why portfolio thinking matters when individual outcomes are this variable.

Media Law and Intellectual Property covers rights, licensing, territory and term, defamation and content regulation. This is the most directly usable subject in the set.

Digital Content Strategy and OTT Platform Management covers commissioning, catalogue strategy, subscriber economics and the retention arithmetic that decides whether a platform works.

Talent and Production Management covers the operational side, from contracting through to delivering a production on a schedule that depends on people whose availability you do not control. Advertising and Brand Communication in Media covers the funding side of ad-supported models.

How Chandigarh University Compares for Entertainment and Media

Comparing Chandigarh Online MBA Entertainment and Media against peer programmes:

vs Amity Online MBA Digital Marketing Management: Amity’s Digital Marketing Management programme at Rs 2,25,000 is the closest Amity online equivalent for media-adjacent professionals, covering digital content strategy, brand communication, and social media management. It does not include OTT Platform Management, Entertainment Industry Economics, Talent and Production Management, or Media Law as dedicated subjects. For professionals in broadcast, OTT operations, film production, or entertainment business roles, CU’s dedicated specialisation is more directly applicable. CU’s NIRF Management rank 32 and PwC Entertainment and Media advisory (Tier 2) further differentiate.

vs UPES Online MBA Digital Business: UPES Digital Business at Rs 1,75,000-2,20,000 covers digital platform economics and e-commerce strategy. It does not include entertainment-specific subjects: OTT content commissioning, media law, talent management, or entertainment industry revenue models. For professionals targeting OTT platforms, media companies, film production, or entertainment business management, CU’s dedicated programme is more appropriate. UPES Digital Business suits general digital platform and e-commerce career paths.

vs MICA or SIMC campus programmes: These are top-tier specialised communication schools. Their brand is strong for traditional advertising and PR careers. CU’s MBA in Entertainment and Media is the right choice for professionals already in media operations, content management, or OTT roles who need a formal management credential while continuing to work.

Fees and Payment

The Chandigarh University Online MBA in Entertainment and Media offers 2 program tiers based on certification bundle:

Tier 1 (Primary) - Standard with Harvard ManageMentor Certificate:
  • Actual program fee: Rs 2,20,000
  • 25% Early Bird Scholarship: Rs 1,65,000 net payable (Rs 55,000 savings)
  • Payment options:
  • Annual: Rs 82,500 per year x 2 years
  • Semester-wise: Rs 41,250 per semester x 4 semesters
  • Full upfront: Rs 1,65,000 one-time
  • Included certification: Harvard Business Publishing certificate
Tier 2 (Premium Upgrade) - 3-Certificate Bundle:
  • Actual program fee: Rs 2,20,000 (same base fee)
  • 18% Early Bird Scholarship: Rs 1,80,400 net payable (Rs 39,600 savings)
  • Payment options:
  • Annual: Rs 90,200 per year x 2 years
  • Semester-wise: Rs 45,100 per semester x 4 semesters
  • Full upfront: Rs 1,80,400 one-time
  • Included certifications (3):
1. PwC co-created and co-taught MBA modules (unmatched in India)
2. CAPM (Certified Associate in Project Management) certification preparation
3. Harvard Business Publishing certificate
Additional charges (both tiers):
  • Registration fee: Rs 1,000 (one-time, non-refundable)

Zero-cost EMI: Available directly through Chandigarh University (no external marketing partner or NBFC intermediary, a differentiator among Indian online MBAs). Contact our counsellor for current tenure options (6, 12, 18, or 24 months).

Early Bird Scholarship terms: Availability varies by admission cycle. The 25% Tier 1 scholarship and 18% Tier 2 scholarship are currently active but subject to timing. Reconfirm eligibility with our counsellor before enrolment.

EdifyEdu reconfirms fees with Chandigarh University each quarter. Please reconfirm current tier options, Early Bird eligibility, and fees with our counsellor before any payment. Fees listed are indicative.

For a full programme review and fee comparison, see our [CU Online MBA fees and honest review](/blog/chandigarh-university-online-mba-review).

How Your Degree Will Look

UGC DEB approved online degrees are legally equivalent to on-campus degrees and valid for private sector employment and government roles where UGC DEB is accepted.

Sample MBA Degree Certificate from Chandigarh University
Chandigarh University MBA sample degree certificate

Graduates receive a Chandigarh University MBA degree certificate with Entertainment and Media noted on the marksheet, issued under UGC-DEB 2020 standards. NIRF Management rank 32 and NAAC A+ credentials are recognised by OTT platforms, media companies, and advertising employers.

Tier 1 graduates receive the Harvard Business Publishing certificate. Tier 2 graduates additionally receive PwC Entertainment and Media advisory co-teaching acknowledgement and CAPM certification preparation, strengthening profiles for content management, OTT operations, and media consulting roles. DigiLocker verification is available.

Not sure if this fits your budget? Our counsellor compares EMI plans across universities for free.

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Chandigarh University Online MBA FAQs

Chandigarh University's premium tier includes full MBA modules co-created and co-taught by PwC industry experts. PwC's Entertainment and Media practice publishes the Global Entertainment and Media Outlook annually, making it among the most knowledgeable advisory teams in the sector. Co-taught modules bring this industry intelligence directly into the MBA curriculum. The PwC partnership is included in Tier 2 (premium) at Rs 1,80,400 net.

Choose Entertainment and Media If... / Consider Alternatives If...

Choose This If

  • You work in OTT, media operations, content management, or entertainment and want a NIRF #19, NAAC A+ MBA.
  • You want PwC Entertainment and Media advisory content (Tier 2) for content strategy or media consulting roles.
  • You are targeting OTT platform management, entertainment business, or media company leadership.
  • You prefer zero-cost EMI directly through the university.

Consider Alternatives If

  • →You need MICA or SIMC brand specifically for traditional advertising or PR careers.
  • →You are targeting a creative or production career where portfolio and on-set experience outweigh management credentials.
  • →Your budget is under Rs 1.2 lakh and a lower-fee NAAC A++ alternative is necessary.
Page data last verified: October 2026. Fees and intake dates may change — confirm at the official university portal before applying.
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