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POSTGRADUATE · 2 Yrs · UGC DEB Approved

Jaypee Institute of Information Technology Online MBA in Marketing: Syllabus, Fees & Career Outcomes 2026

NAAC A+WES Recognised

MBA with Marketing specialisation from Jaypee Institute of Information Technology. UGC DEB approved. NAAC A+ accredited.

Total Fees
₹1.75L
Duration
2 Yrs
Eligibility
Grad + 50%
NAAC
A+

500+ students guided by EdifyEdu this year · Next batch: Jul 2026

TL;DRJIIT Online MBA in Marketing covers product and brand management, integrated marketing communication, sales and distribution management, consumer behaviour, services marketing, digital marketing, omnichannel marketing, and AI/ML-powered marketing. Mandatory Internship/OJT in Sem 3. AI in Business core. Total ₹1,82,000 all-in. Zero-cost EMI available. No scholarships. No bundled perks.
UGC DEB
UGC DEB
Govt Approved
AICTE
AICTE
Tech Council
NAAC
NAAC A+
Accredited
NIRF
NIRF (Eng) #83
Ranked
WES
WES
Intl. Recognized

About This Specialisation

JIIT's Online MBA in Marketing covers the full marketing spectrum: traditional marketing (consumer behaviour, brand management, sales and distribution, services marketing, IMC) and contemporary digital marketing (digital marketing, omnichannel marketing, AI/ML-powered marketing). The inclusion of AI/ML-powered Marketing as a standalone Semester 4 subject is forward-looking. Most competing marketing MBAs cover AI in marketing as a module within digital marketing, not as a dedicated course.

Semester 3 has 9 subjects including mandatory Internship/OJT and AI in Business. The marketing-specific subjects cover product and brand management, IMC, sales and distribution, consumer behaviour, services marketing, and digital marketing. Semester 4 adds omnichannel marketing (unified online-offline strategy) and AI/ML-powered marketing (personalisation engines, recommendation systems, predictive customer analytics).

The combination of AI in Business (Sem 3 core) plus AI/ML-powered Marketing (Sem 4 spec) gives double AI exposure, making this relevant for marketing professionals targeting MarTech or growth marketing roles.

At ₹1,82,000 all-in with zero-cost EMI, no scholarships, and no bundled perks.

EdifyEdu verifies data independently and takes no commission from any university.

Semester 3 and 4 — Marketing Subjects

Semester 3

1.
Artificial Intelligence in Business — AI applications in business, ML basics for managers, AI-driven automation, and ethical AI in enterprise contexts.
2.
Internship/OJT — Mandatory industry internship or on-the-job training with faculty supervision and evaluation.
3.
Corporate Skill Development-2 — Advanced professional skills: executive presentation, negotiation, and stakeholder communication.
4.
Product and Brand Management — Brand identity design, brand equity measurement (Keller, Aaker), product lifecycle management, new product development, and brand positioning strategies.
5.
Integrated Marketing Communication — IMC planning, media mix optimisation, ATL-BTL integration, PR and corporate communication, event marketing, and campaign measurement.
6.
Sales and Distribution Management — Sales force design, territory management, distributor management, channel conflict resolution, trade marketing, and sales performance metrics.
7.
Consumer Behavior — Consumer decision-making models, psychographic segmentation, cultural influences, perception and attitudes, and digital consumer behaviour.
8.
Services Marketing — Services marketing 7Ps, SERVQUAL model, service blueprint design, customer retention strategies, and service recovery.
9.
Digital Marketing — SEO/SEM fundamentals, social media strategy, content marketing, email automation, performance marketing metrics, and Google Analytics basics.

Semester 4

1.
Strategic Management — Corporate strategy, competitive advantage analysis, strategic planning, and marketing strategy alignment.
2.
Major Project — Comprehensive marketing project integrating Sem 1-4 learning. Industry-linked problem with faculty evaluation.
3.
Omnichannel Marketing — Unified online-offline customer experience design, channel integration strategy, click-and-collect operations, and omnichannel analytics.
4.
AI/ML-powered Marketing — Personalisation engines, recommendation system design for e-commerce, predictive customer analytics, programmatic advertising, and AI-driven content optimisation.

Semesters 1-2 cover the common MBA core. Semesters 3-4 below show the Marketing specialisation subjects.

Who Hires Marketing MBAs

JIIT MBA Marketing graduates target roles across FMCG, digital, retail, and services marketing:

Industries: FMCG, e-commerce, banking (product marketing), telecom, media, consumer durables, digital agencies, D2C brands, and MarTech companies

Entry-level roles: Marketing Executive, Brand Executive, Digital Marketing Analyst, Sales Executive, Social Media Executive, Content Marketing Associate

Mid-level roles (3-5 years experience): Brand Manager, Digital Marketing Manager, Regional Sales Manager, Growth Marketing Manager, CRM Manager, Product Marketing Manager

Senior roles (7+ years): VP Marketing, CMO, Head of Digital Marketing, National Sales Director, Head of Growth, Chief Commercial Officer

Employers: FMCG (HUL, ITC, P&G, Nestle), e-commerce (Flipkart, Amazon India, Myntra), D2C (Mamaearth, BoAt, Sugar Cosmetics), IT (marketing divisions of TCS, Infosys, Wipro), and NCR-region consumer companies.

Note: JIIT provides career support. Online MBA brand recognition is developing.

Skills You Develop

The Marketing specialisation builds skills across brand, digital, sales, and AI-driven marketing:

Technical skills:
  • Brand Management: brand equity audit, positioning map, product lifecycle strategy, and new product launch planning
  • Digital Marketing: SEO audit, campaign ROI calculation, social media analytics, and performance marketing dashboard design
  • AI/ML Marketing: personalisation engine evaluation, recommendation system metrics, predictive churn modelling interpretation, and programmatic ad buying basics
  • Omnichannel: unified customer journey mapping, channel attribution analysis, and omnichannel conversion funnel design
Applied skills:
  • IMC: media plan design, ATL-BTL budget allocation, campaign effectiveness measurement, and PR event planning
  • Sales Management: territory design, distributor ROI calculation, trade scheme evaluation, and sales pipeline management

Soft skills: Presenting marketing strategy to boards, negotiating with agencies and media partners, managing cross-functional launch teams, and leading digital transformation in traditional marketing organisations.

How Jaypee Institute of Information Technology Compares for Marketing

Comparing JIIT Online MBA Marketing against peer programmes:

vs MAHE Online MBA Marketing: MAHE at ₹2,92,000 with NIRF #3 and Coursera Plus. JIIT at ₹1,82,000 saves ₹1,10,000 (40% cheaper). MAHE has the flagship Manipal brand and IoE status. JIIT has AI/ML-powered Marketing and Omnichannel Marketing as standalone Sem 4 subjects that MAHE does not cover. For brand signalling, MAHE wins decisively. For AI-forward marketing curriculum at a lower fee, JIIT competes.

vs Amity Online MBA Marketing: Amity at approximately ₹2,25,000 with NIRF #22 and broader alumni. JIIT at ₹1,82,000 saves ₹43,000 with mandatory internship and AI/ML-powered marketing depth. Amity wins on brand and alumni. JIIT wins on fee and contemporary content.

vs MUJ Online MBA Marketing: MUJ at approximately ₹1,80,000 with Coursera Plus and Manipal brand. Near-identical fee. MUJ has Coursera Plus and brand recognition. JIIT has 9 Sem 3 subjects, mandatory internship, and AI/ML-powered Marketing as a dedicated course. MUJ wins on brand and perks. JIIT wins on curriculum depth.

vs DPU Pune Online MBA Marketing Management: DPU at ₹1,89,400 with NIRF #41 and NAAC A++. JIIT saves ₹7,400 with omnichannel and AI/ML marketing depth. DPU has 7 Sem 3 subjects and stronger NAAC grade. Both are competitive.

Fees and Payment

The JIIT Online MBA in Marketing has a total all-in cost of ₹1,82,000.

Semester-wise fee breakdown:
  • Semester 1: ₹44,500 (₹42,000 course + ₹1,500 exam + ₹1,000 registration)
  • Semester 2: ₹43,500 (₹42,000 course + ₹1,500 exam)
  • Semester 3: ₹43,500 (₹42,000 course + ₹1,500 exam)
  • Semester 4: ₹43,500 (₹42,000 course + ₹1,500 exam)
  • Grand total: ₹1,75,000 + ₹6,000 + ₹1,000 = ₹1,82,000
Zero-cost EMI options:
  • Semester: ₹7,417/month (6 EMIs)
  • Annual: ₹8,800/month (10 EMIs)
  • Full Course: ₹9,723/month (18 EMIs)

Scholarships: None offered.
Bundled perks: None.

Fees listed are indicative. EdifyEdu reconfirms fees with Jaypee JIIT each quarter. Please reconfirm with our counsellor before any payment.

How Your Degree Will Look

UGC DEB approved online degrees are legally equivalent to on-campus degrees and valid for private sector employment and government roles where UGC DEB is accepted.

Sample degree not yet available for Jaypee Institute of Information Technology

Every UGC DEB approved online degree is legally identical to an on-campus degree. Request a sample and our counsellor will share a verified image within 24 hours.

Graduates receive an MBA degree certificate with Marketing as the specialisation, issued by Jaypee Institute of Information Technology (JIIT), Noida under UGC-DEB 2020 online mode standards.

The degree carries NAAC A accreditation, UGC-DEB approval, and WES recognition. Valid for government recruitment, PSU applications, and private-sector marketing roles. DigiLocker issuance is standard.

Not sure if this fits your budget? Our counsellor compares EMI plans across universities for free.

Talk to counsellor

Student Reviews — Marketing

Three reviews from JIIT Online MBA Marketing students. Ratings reflect individual experience.

Ravi D.Noida · 2024
★★★★★

I work in digital marketing at an e-commerce company. The digital marketing, consumer behaviour, and AI/ML-powered marketing subjects were directly applicable. The mandatory internship helped me build a case study I use in interviews. At ₹1,82,000 the curriculum is strong for the price. The gap is brand recognition. MAHE at ₹2,92,000 or Amity at ₹2,25,000 carry stronger MBA brand weight, but at 40-60% higher cost.

Liked: AI/ML-powered Marketing in Sem 4 is forward-looking. Most online MBAs don't cover recommendation systems and programmatic advertising at this depth

Disliked: JIIT is known for BTech, not MBA. When I mention JIIT MBA in marketing interviews, I often need to explain the institute's credentials

Neha S.Delhi · 2024
★★★★★

The marketing curriculum has 9 Sem 3 subjects covering brand, IMC, sales, consumer behaviour, services marketing, and digital. Plus Sem 4 adds omnichannel and AI/ML marketing. That is 8 marketing-specific subjects across Sem 3-4 plus AI in Business. The depth is real. The issue is that perks and brand are part of the buying decision, and JIIT offers neither at a price where competitors do.

Liked: Omnichannel Marketing as a standalone subject is rare. Most programmes only cover this as a module within digital marketing

Disliked: No Coursera Plus or any bundled perk. MUJ at ₹1,80,000 gives you Coursera Plus for the same price. That is a real gap

Sanjay K.Gurgaon · 2023
★★★★★

I transitioned from a sales executive to a marketing manager role using this MBA. The curriculum helped, especially consumer behaviour and IMC. The internship requirement was manageable since I used my existing job. The delivery quality was mixed. Some subjects had engaged faculty, others felt like recorded-lecture-and-PDF programmes. At this price, the content is strong, but the experience varies.

Liked: Sales and Distribution Management and Services Marketing were practical for my FMCG distribution background

Disliked: Career services for online MBA are basic. The on-campus placement team focuses on BTech and MTech. Online MBA students need to network independently

Compare Marketing MBA at other universities.

Compare MBA universities

Jaypee Institute of Information Technology Online MBA FAQs

Yes. AI in Business (Sem 3 core) covers AI fundamentals for managers. AI/ML-powered Marketing (Sem 4 spec-specific) covers personalisation engines, recommendation systems, predictive analytics for marketing, and programmatic advertising. This double AI exposure is uncommon in sub-₹2L online MBAs.

Choose Marketing If... / Consider Alternatives If...

Choose This If

  • You want AI/ML-powered Marketing and Omnichannel Marketing as standalone subjects, not just modules.
  • Mandatory internship adds practical marketing project experience to your MBA.
  • ₹1,82,000 all-in is 40% cheaper than MAHE and 20% cheaper than Amity for comparable marketing depth.
  • You target MarTech, growth marketing, or digital marketing roles where AI integration matters.

Consider Alternatives If

  • →Brand recognition matters. MAHE (NIRF #3), Amity (NIRF #22), and MUJ have stronger MBA brand positioning.
  • →MUJ at ₹1,80,000 includes Coursera Plus at near-identical fee.
  • →You need scholarships. JIIT offers none.
  • →Only 4 specialisations at JIIT. If you want broader spec variety, Amity (18) or CU (26) offer more options.
Page data last verified: July 2026. Fees and intake dates may change — confirm at the official university portal before applying.
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