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POSTGRADUATE · 2 Years · UGC DEB Approved

Symbiosis School for Online and Digital Learning (SSODL), Pune Online MBA in Marketing: Syllabus, Fees & Career Outcomes 2026

NIRF #11 ManagementNAAC A++WES Recognised

MBA with Marketing specialisation from Symbiosis School for Online and Digital Learning (SSODL), Pune. UGC DEB approved. NAAC A++ accredited.

Total Fees
₹3.15L-₹3.7L
Duration
2 Years
Eligibility
Grad + 50%
NAAC
A++
NIRF Mgmt
#11

500+ students guided by EdifyEdu this year · Next batch: Jul 2026

TL;DRA brand-and-analytics marketing track rather than a digital-only one, under the Symbiosis name (NIRF Management rank 11, NAAC A++). Brand Management, Integrated Marketing Communication, Services Marketing and Retail in Semester 3, then Marketing Analytics, Sales Force and Channel Management, CRM and Product Management. Fees run Rs 3.15L after the Rs 55K work-experience scholarship, Rs 3.70L without.
UGC DEB
UGC DEB
Govt Approved
AICTE
AICTE
Tech Council
NAAC
NAAC A++
Accredited
NIRF
NIRF (Uni) #24
Ranked
NIRF
NIRF (Mgt) #11
Ranked
NIRF
NIRF (Eng) #46
Ranked
WES
WES
Intl. Recognized

About This Specialisation

Marketing specialisations have drifted toward digital channels, which suits people running campaigns and leaves people building brands short. This one keeps the brand-side weight.

SSODL is the fully-online arm of Symbiosis International University in Pune, running since 2020-21 under UGC-DEB entitlement. The university holds NAAC A++ and sits at rank 11 in the NIRF Management category.

Semester 3 covers Brand Management, Integrated Marketing Communication, Services Marketing and Retail Management. Semester 4 adds Marketing Analytics, Sales Force and Channel Management, Customer Relationship Management and Product Management.

Two things stand out. Product Management appears as a marketing subject, which is where it sits in consumer businesses even though technology firms treat it differently. And Sales Force and Channel Management is included, which matters because most Indian consumer businesses are won or lost in distribution rather than in advertising.

If you want a purely digital curriculum, this is not it. If you want to understand how a brand makes money, it is closer than most.

Every SSODL specialisation shares the same Semester 3 and 4 spine: a research project in each semester, Corporate Governance and Ethics, Crisis Management in Business, Strategic Management, AI and ML for Business Management, Entrepreneurship, Global Business Environment, Conflict and Negotiation, Doing Business in India, and Business Transformation. The specialisation is what sits on top of that spine, which is usually four subjects in Semester 3 and four in Semester 4.

Fees quoted here are indicative and change between intakes. Confirm the current figure, the scholarship terms and what sits outside the tuition with SSODL in writing before you pay.

Semester 3 and 4 — Marketing Subjects

Semester 3

1.
Project I (4 Credits) — Conduct a structured marketing research project on a live brand or category of the student's choice.
2.
Corporate Governance and Ethics — Apply ESG principles and responsible marketing practices to brand communications and campaign strategy.
3.
Crisis Management in Business — Manage brand reputation crises, product recall communications, and social media incident response.
4.
Strategic Management — Develop competitive strategy, SWOT analysis, and long-range marketing roadmaps for business units.
5.
AI and ML for Business Management — Apply AI-powered personalisation, predictive churn models, and recommendation engine logic to marketing.
6.
Brand Management — Build brand equity through positioning, architecture decisions, brand extension analysis, and brand health metrics.
7.
Integrated Marketing Communication — Plan ATL, BTL, and digital channel mix for unified campaign messaging and media budget allocation.
8.
Services Marketing — Apply the 7Ps model to service brand management in hospitality, BFSI, healthcare, and telecom sectors.
9.
Retail Management — Manage category strategy, planogram design, visual merchandising, and trade marketing for retail channels.

Semester 4

1.
Project II (10 Credits) — Complete a full marketing dissertation applying Sem 3-4 theory to a real brand or market problem.
2.
Entrepreneurship — Build a marketing-led startup pitch: value proposition, channel strategy, and go-to-market plan.
3.
Global Business Environment — Adapt brand and marketing strategy for international market entry, cultural segmentation, and export channels.
4.
Conflict and Negotiation — Negotiate agency fees, media buys, and co-marketing agreements with partners and vendors.
5.
Doing Business in India — Understand regional consumer diversity, tier-2/tier-3 market penetration, and rural distribution in India.
6.
Business Transformation and Organizational Turnaround — Lead marketing function restructuring during brand portfolio rationalisation and corporate transformation.
7.
Marketing Analytics — Apply attribution modelling, marketing mix modelling, and A/B testing frameworks to campaign performance.
8.
Sales Force and Channel Management — Design territory structures, distributor incentive schemes, and secondary sales tracking for FMCG and B2B.
9.
Customer Relationship Management — Implement CRM strategy, loyalty programme design, and customer lifetime value analysis for brand retention.
10.
Product Management — Manage product roadmaps, feature prioritisation, and cross-functional launch execution for consumer products.

Sem 1-2 shared core subjects across all SSODL MBA specialisations. See the main SSODL Online MBA page for core subject list.

Who Hires Marketing MBAs

This Marketing MBA syllabus maps to the following industries and roles:

Industries: FMCG, Consumer technology, Retail, Digital marketing agencies, D2C brands, Media and entertainment

Entry-level roles: Brand Executive (management track), Category Analyst, Digital Marketing Manager, Trade Marketing Executive

Mid-level roles (3-5 years experience): Brand Manager, Senior Brand Manager, Head of Digital Marketing, Marketing Analytics Manager

Senior roles (7+ years): VP Marketing, Marketing Director, CMO, Group Brand Manager

Where to verify placement claims: ask Symbiosis International University for its most recent placement report, in writing, covering your specific programme and mode. Online cohorts are often reported separately from on-campus ones, or not at all. EdifyEdu does not publish employer lists we cannot source, so treat the roles above as the job families this syllabus maps to, not as a record of who has hired from this cohort.

Skills You Develop

You should come out able to hold a brand position under pressure, and to show what it earned.

Brand Management and Integrated Marketing Communication cover positioning, architecture and keeping a message consistent across channels that each want to bend it. Services Marketing handles the harder case where the product is an experience and quality varies by delivery.

Marketing Analytics is where the defence comes from: attribution, campaign measurement and the arithmetic that separates a campaign that worked from one that coincided with a good quarter.

Sales Force and Channel Management and Customer Relationship Management cover the distribution side, from channel design and incentive structure to retention economics. Product Management ties it together, covering how a proposition gets defined, priced and taken to market.

How Symbiosis School for Online and Digital Learning (SSODL), Pune Compares for Marketing

Comparing SSODL Online MBA Marketing against peers:

vs Amity Online MBA Marketing and Sales Management: Amity is NAAC A+ and NIRF Management rank 49 at Rs 2,25,000. Amity Marketing and Sales covers brand management, IMC, and sales management with a focus on breadth. SSODL Marketing adds AI and ML for Business Management, R Programming, and Marketing Analytics as dedicated subjects, creating a stronger tech-in-marketing profile. SSODL's Rs 3.15L (with scholarship) is higher than Amity, but the Symbiosis brand carries stronger recognition in Pune and western India FMCG companies.

vs MUJ Online MBA Marketing: MUJ is NAAC A+ and NIRF Management rank 81 at Rs 1,53,000-1,80,000. MUJ Marketing is more affordable with Coursera Plus included, but the MUJ brand is newer in the FMCG hiring market. SSODL's Symbiosis brand is more established at Pune-headquartered consumer companies. Choose MUJ for cost and Coursera access; choose SSODL for Symbiosis recognition.

vs NMIMS Online MBA Marketing Management: NMIMS is NAAC A++ at Rs 1.96L-2.20L. NMIMS Marketing is stronger for Mumbai-headquartered FMCG brand management and carries higher name recognition at HUL, P&G, and Mondelez hiring. SSODL is more competitive for Pune-region FMCG and consumer technology companies.

Fees and Payment

The SSODL Online MBA in Marketing offers 2 fee tracks based on applicant work experience:

Track 1 - Standard (under 2 years work experience):
  • Application fee: Rs 1,000
  • Registration fee: Rs 10,000 (one-time)
  • Total program fee: Rs 3,70,000 across 4 semesters
  • Semester breakdown: Rs 92,500 each for Sem 1-2 and Rs 87,500 each for Sem 3-4
  • Year 1 total: Rs 1,95,000 (including Rs 10,000 registration)
  • Year 2 total: Rs 1,75,000
Track 2 - With Work Experience Scholarship (2+ years experience):
  • Application fee: Rs 1,000
  • Registration fee: Rs 10,000 (one-time)
  • Total program fee: Rs 3,15,000 after Rs 55,000 experience-based scholarship
  • Semester breakdown: Rs 80,000 each for Sem 1-2 and Rs 72,500 each for Sem 3-4
  • Year 1 total: Rs 1,70,000
  • Year 2 total: Rs 1,45,000

The Rs 55,000 experience scholarship applies whether you pay semester-wise or opt for one-time upfront payment. Submit 2+ years work experience proof during admission to claim.

EMI is available through the university's marketing partner. This is interest-bearing EMI, not zero-cost. Contact our counsellor for current EMI tenure options and approval terms.

EdifyEdu reconfirms fees with SSODL each quarter. Please reconfirm current fees and scholarship eligibility with our counsellor before any payment. Fees listed are indicative.

For a full programme review and fee comparison, see our [Symbiosis SSODL Online MBA fees and review](/blog/symbiosis-online-mba-review-2026).

How Your Degree Will Look

UGC DEB approved online degrees are legally equivalent to on-campus degrees and valid for private sector employment and government roles where UGC DEB is accepted.

Sample degree not yet available for Symbiosis School for Online and Digital Learning (SSODL), Pune

Every UGC DEB approved online degree is legally identical to an on-campus degree. Request a sample and our counsellor will share a verified image within 24 hours.

The degree certificate is issued by Symbiosis International University (SIU) and carries the SIU name with the MBA designation. The Marketing specialisation is noted on the marksheet and transcript. Online mode is identified per UGC-DEB 2020 regulations. The certificate is valid for corporate hiring, PSU eligibility, and higher education admission across India. SSODL is separate from SCDL; both are Symbiosis entities, but SSODL is the UGC-DEB approved online MBA arm.

Not sure if this fits your budget? Our counsellor compares EMI plans across universities for free.

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Symbiosis School for Online and Digital Learning (SSODL), Pune Online MBA FAQs

Applicants with 2 or more years of documented work experience receive a Rs 55,000 scholarship off the standard Rs 3,70,000 program fee. The scholarship applies whether you pay semester-wise or in a single upfront payment. Submit proof of work experience during the admission process to have it applied automatically.

Choose Marketing If... / Consider Alternatives If...

Choose This If

  • You want the Symbiosis International University brand, particularly for FMCG, consumer technology, or retail marketing careers in Pune and western India.
  • You have 2+ years work experience and the Rs 55,000 scholarship reduces the effective fee to a competitive level.
  • You want a tech-forward marketing curriculum with AI and ML, R Programming, and Marketing Analytics built into the core.

Consider Alternatives If

  • →If fee is the primary concern, Amity Online MBA Marketing (Rs 2.25L) and MUJ Online MBA Marketing (Rs 1.53L-1.80L with Coursera Plus) are more affordable.
  • →If zero-cost EMI matters, MUJ and NMIMS offer zero-cost EMI through their marketing partners; SSODL does not.
  • →If Mumbai FMCG brand recognition is the priority, NMIMS Online MBA Marketing Management carries stronger employer recognition in Mumbai's consumer brand ecosystem.
Page data last verified: October 2026. Fees and intake dates may change — confirm at the official university portal before applying.
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