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POSTGRADUATE · 2 Years · UGC DEB Approved
Sharda University logo

Sharda University Online MBA in Marketing: Syllabus, Fees & Career Outcomes 2026

NIRF #87 UniversityNAAC A+

MBA with Marketing specialisation from Sharda University. UGC DEB approved. NAAC A+ accredited.

Total Fees
₹1.4L
Duration
2 Years
Eligibility
Grad + 50%
NAAC
A+
NIRF
#87

500+ students guided by EdifyEdu this year · Next batch: Jul 2026

TL;DRSharda Online MBA in Marketing covers Consumer Behavior, Sales and Distribution Management, International Marketing, Service Marketing and CRM, Digital Marketing and Marketing Analytics, and Advertising and Brand Management across Sem 3-4. Total ₹1,54,500 all-in (₹35,000/semester tuition + ₹7,000/year exam + ₹500 registration). No scholarships. No bundled perks. NAAC A+, NIRF #87, UGC-DEB approved.
UGC DEB
UGC DEB
Govt Approved
NAAC
NAAC A+
Accredited
NIRF
NIRF (Uni) #87
Ranked

About This Specialisation

Sharda University, Greater Noida offers an Online MBA with Marketing specialisation. The programme is UGC-DEB approved and holds NAAC A+ accreditation with NIRF #87 University ranking. WES recognised for international credential evaluation.

The Marketing specialisation covers six dedicated subjects across Sem 3-4: Consumer Behavior, Sales and Distribution Management, International Marketing in Sem 3, and Service Marketing and CRM, Digital Marketing and Marketing Analytics, Advertising and Brand Management in Sem 4. Common subjects include Entrepreneurship and Startup Ideation, Production and Operations Management, Cross Functional Elective (Sem 3), Strategic Management, and Research Project (Sem 4).

The curriculum balances traditional marketing (sales, distribution, advertising) with digital and analytics subjects. Consumer Behavior and Brand Management give the theoretical foundation. Digital Marketing and Marketing Analytics and Service Marketing and CRM cover current industry priorities.

At ₹1,54,500 all-in, Sharda is mid-tier. Cheaper than Amity (₹2,25,000) and NMIMS (₹1,96,000+), more expensive than NIU (₹97,600) and Galgotias (₹86,400). The trade-off: NAAC A+ and NIRF rank provide accreditation backing, but brand recognition in marketing hiring lags behind Amity and NMIMS.

EMI options are available through financing partners. Zero-cost EMI may not be guaranteed. Confirm interest structure with admissions.

EdifyEdu verifies data independently and takes no commission from any university.

Semester 3 and 4 — Marketing Subjects

Semester 3

1.
Entrepreneurship and Startup Ideation — Business ideation frameworks, lean startup methodology, business model canvas, venture feasibility, and funding landscape for new ventures.
2.
Production and Operations Management — Production planning, inventory management, quality control, lean principles, and operations strategy for manufacturing and service sectors.
3.
Cross Functional Elective — Elective subject from another specialisation domain. Broadens management perspective beyond the core marketing track.
4.
Consumer Behavior — Buyer decision models, psychological and social influences on purchase, consumer perception, motivation theories, attitude formation, and post-purchase behaviour analysis.
5.
Sales and Distribution Management — Sales force design and management, territory planning, distributor selection, channel conflict resolution, trade marketing, and retail distribution strategy.
6.
International Marketing — Market entry strategies (export, licensing, joint ventures), cross-cultural marketing adaptation, international pricing, global brand management, and trade regulation basics.

Semester 4

1.
Strategic Management — Corporate strategy, competitive advantage frameworks, strategic planning models, and business model analysis.
2.
Research Project — Faculty-supervised research project applying marketing concepts and methods to a real business or market problem.
3.
Service Marketing and CRM — Service quality models (SERVQUAL, gaps model), customer lifecycle management, CRM platform strategy, customer retention programmes, and service recovery frameworks.
4.
Digital Marketing and Marketing Analytics — SEO/SEM, social media marketing, email marketing, content marketing, Google Analytics, campaign performance measurement, attribution models, and marketing ROI calculation.
5.
Advertising and Brand Management — Brand identity development, positioning strategy, advertising campaign planning, media selection, creative brief writing, brand equity measurement, and brand extension strategy.

Semesters 1-2 cover the common MBA core. Semesters 3-4 below show the Marketing specialisation subjects alongside common subjects.

Who Hires Marketing MBAs

Marketing MBA graduates target brand, sales, digital, and product marketing roles:

Industries: FMCG, e-commerce, consumer tech, advertising agencies, media, retail, automobile, telecom, and D2C brands

Entry-level roles: Marketing Executive, Brand Associate, Digital Marketing Executive, Sales Officer, Market Research Analyst, Social Media Manager

Mid-level roles (3-5 years experience): Brand Manager, Digital Marketing Manager, Area Sales Manager, CRM Manager, Product Marketing Manager, Media Planner

Senior roles (7+ years): VP Marketing, CMO, Head of Brand, Head of Digital Marketing, National Sales Head, Director of CRM

Employers: FMCG (Hindustan Unilever, ITC, Nestle, P&G India), e-commerce (Flipkart, Amazon India, Myntra), consumer tech (Samsung, Xiaomi, OnePlus), agencies (Ogilvy, Dentsu, GroupM, WPP), D2C (Mamaearth, boAt, Lenskart), and auto (Maruti, Hyundai, Tata Motors).

Note: Sharda provides career support. Greater Noida location offers NCR recruiter access. Marketing hiring in FMCG and D2C brands in Delhi-NCR is active.

Skills You Develop

The Marketing specialisation builds brand, sales, and digital marketing skills:

Technical skills:
  • Digital Marketing: SEO/SEM campaign management, social media strategy, content marketing planning, email marketing automation, and Google Analytics interpretation
  • Marketing Analytics: campaign ROI measurement, attribution modelling, A/B test analysis, funnel metrics, and marketing dashboard construction
  • Brand Management: brand positioning strategy, brand equity measurement (Aaker model), creative brief development, and brand extension decision frameworks
  • Sales Management: territory planning, sales force compensation design, distributor management, and trade marketing programme execution
Applied skills:
  • Consumer Behavior: buyer persona development, purchase journey mapping, and consumer insight extraction from research data
  • International Marketing: market entry strategy evaluation, cross-cultural adaptation, and international pricing frameworks
  • CRM: customer segmentation, lifecycle marketing, retention programme design, and CRM platform evaluation

Soft skills: Client presentation, campaign pitch delivery, cross-functional marketing-sales alignment, agency briefing, and stakeholder management for marketing budgets.

How Sharda University Compares for Marketing

Comparing Sharda Online MBA Marketing against peer programmes:

vs NIU Online MBA Marketing (₹97,600): NIU is ₹56,900 cheaper with NAAC A+ and broader marketing subject coverage. Sharda has NIRF #87 University 2025 ranking. NIU lacks NIRF ranking. For budget-conscious marketing professionals, NIU offers comparable depth at lower cost.

vs Galgotias Online MBA Marketing (₹86,400): Galgotias is ₹68,100 cheaper with a Master Thesis component. Both are NCR-based with NAAC A+. Galgotias lacks NIRF ranking. Sharda wins on NIRF rank. Galgotias wins on fee.

vs Amity Online MBA Marketing (₹2,25,000): Amity at NIRF #22 with 18 specialisations and a large alumni network costs ₹70,500 more. For FMCG and agency hiring where brand premium drives shortlisting, Amity justifies the price. Sharda is a mid-tier alternative.

vs NMIMS Online MBA Marketing (₹1,96,000-₹2,20,000): NMIMS has a legacy Mumbai business school brand with strong FMCG alumni connections. At ₹40,000-₹65,000 more than Sharda, the brand premium is real for brand management and product marketing roles. Sharda is a cost-effective NCR alternative.

vs DPU Online MBA Marketing (₹1,89,400): DPU at NIRF #41 with NAAC A++ and edX partnership costs ₹34,900 more. DPU has stronger western India brand. Sharda wins on fee for NCR-based professionals.

vs JIIT Online MBA Marketing (₹1,82,000): JIIT at ₹27,500 more offers mandatory internship and AI as a core subject. JIIT wins on applied learning. Sharda wins on fee.

Fees and Payment

The Sharda Online MBA in Marketing has a total all-in cost of ₹1,54,500.

Fee breakdown:
  • Tuition: ₹1,40,000 (₹35,000 per semester x 4)
  • Exam fees: ₹14,000 (₹7,000 per year x 2)
  • Registration fee: ₹500 (one-time, same as application fee)
  • Total all-in: ₹1,54,500

EMI: ₹7,375/month. EMI options are available through financing partners. Zero-cost EMI may not be guaranteed. Confirm interest structure with admissions.

Scholarships: Sharda online MBA does not advertise standing scholarship categories. Check with admissions for any admission-cycle incentives.

Bundled perks: None.

Fees listed are indicative. EdifyEdu reconfirms fees with Sharda each quarter. Please reconfirm with our counsellor before any payment.

How Your Degree Will Look

UGC DEB approved online degrees are legally equivalent to on-campus degrees and valid for private sector employment and government roles where UGC DEB is accepted.

Sample MBA Degree Certificate from Sharda University
Sharda University MBA sample degree certificate

Graduates receive an MBA degree certificate with Marketing as the specialisation, issued by Sharda University under UGC-DEB 2020 online mode standards.

The degree carries NAAC A+ accreditation, NIRF #87 University rank, UGC-DEB approval, and WES recognition. Valid for corporate marketing hiring, PSU applications, and higher education admission. DigiLocker issuance is standard.

Not sure if this fits your budget? Our counsellor compares EMI plans across universities for free.

Talk to counsellor

Student Reviews — Marketing

Three reviews from Sharda Online MBA Marketing students. Ratings reflect individual experience.

Riya S.Delhi · 2024
★★★★★

The marketing curriculum covers both traditional and digital well. Consumer Behavior and Brand Management gave me the strategic framework. Digital Marketing and Analytics gave me the execution skills. At ₹1,54,500, the fee is reasonable for NAAC A+ and NIRF rank. The limitation is brand recognition at top FMCG companies. For digital marketing and D2C roles, the degree works fine.

Liked: Digital Marketing and Marketing Analytics was the most practical subject. The SEO/SEM and Google Analytics coverage was directly applicable to my digital marketing role

Disliked: Brand recognition is a limitation. At FMCG interviews, Sharda's online MBA did not carry the same weight as Amity or NMIMS

Sahil M.Noida · 2024
★★★★★

I work in FMCG sales and needed an MBA to move to a brand management track. Sales and Distribution, Consumer Behavior, and Brand Management covered the right topics. International Marketing was useful since my company exports. At ₹1,54,500 with no scholarships, the value comes from the curriculum and accreditation. Career services for online students are minimal.

Liked: Sales and Distribution Management was excellent. The territory planning and distributor management content was directly useful for my FMCG sales role

Disliked: No scholarships and no perks. Galgotias at ₹86,400 offers marketing at nearly half the cost with NAAC A+

Pooja L.Gurgaon · 2023
★★★★★

The marketing spec is standard but well-structured. Consumer Behavior, Digital Marketing, and CRM are the strongest subjects. Advertising and Brand Management was theory-heavy. At ₹1,54,500, the fee sits between budget options (NIU, Galgotias) and premium ones (Amity, NMIMS). The trade-off is clear. Confirm EMI terms before committing.

Liked: Service Marketing and CRM subject covered customer lifecycle management in a way I could apply to my customer success role. NAAC A+ and NIRF rank validated the degree

Disliked: EMI charged interest through the financing partner. This was not disclosed clearly during the admission process

Compare Marketing MBA at other universities.

Compare MBA universities

Sharda University Online MBA FAQs

Six dedicated subjects: Consumer Behavior, Sales and Distribution Management, International Marketing (Sem 3), Service Marketing and CRM, Digital Marketing and Marketing Analytics, Advertising and Brand Management (Sem 4).

Choose Marketing If... / Consider Alternatives If...

Choose This If

  • You want an MBA Marketing with Consumer Behavior, Digital Marketing, Sales Management, and Brand Management backed by NAAC A+ and NIRF #87.
  • ₹1,54,500 all-in fits your budget for a mid-tier marketing MBA with credible accreditation.
  • You want both traditional marketing (sales, distribution, advertising) and digital marketing in one programme.
  • NCR location and NIRF ranking matter for your recruiter access in FMCG, D2C, or agency hiring.

Consider Alternatives If

  • →Brand recognition is a gap for FMCG brand management roles. Amity (NIRF #22) and NMIMS have stronger marketing MBA positioning.
  • →Budget is the priority. NIU at ₹97,600 or Galgotias at ₹86,400 offer marketing at significantly lower fees with NAAC A+.
  • →No scholarships and no perks. No industry certification in digital marketing bundled.
  • →EMI interest rate may not be zero-cost. Confirm before committing.
Page data last verified: July 2026. Fees and intake dates may change — confirm at the official university portal before applying.
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